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The Thames plays such an important part in national identity, that it鈥檚 not surprising that any project with its name attached becomes controversial.

The river rises in the Chilterns, you may know the Wild Duck at Ewen, the river鈥檚 first pub. Then it passes William Morris鈥� Kelmscott Manor, home to many a romantic anti-industrial fantasy. It then goes on to the part of the river where Kenneth Graham, Secretary to the Bank of England, wrote his sinister book, The Wind in the Willows.

The Thames of Ratty, Mole, Toad and Badger soon gives way to Runnymede, Richmond, and then Chelsea Reach; the Thames of the painters Turner, Whistler and Wilson Steer, onto the city with some views still identifiable from Canaletto and Monet. Then to the Thames Barrier and onto the sea, and that is, of course, where the trouble begins for the whole concept of the Thames Gateway.

It鈥檚 true that before Brunel and his audacious railway to the west, London tended to look east, but still this part of the nation鈥檚 greatest waterway has always had something of an unfortunate reputation.

Daniel Defoe on his tour of Britain reported it to be a damp part of the world, and perhaps more positively said that many dwellers in the Essex marshes tended to keep up to 16 wives (because of the bad environment, there was a very high turnover of wives in those days).

Since the 19th century estuary ports have been routinely described as lazy-looking and dirty. The classic interpretation of the scene is one of epic disrepair that brings even the notion of brown fields into disrepute.

It鈥檚 a scene of half-hearted demolitions, rust, depressed curlews; a panorama of storage tanks, universal dankness and coarse grass poisoned by the filth sucked up from a river.

And naturally, this scene has caught the imagination of writers. In Heart of Darkness, Joseph Conrad used the Thames Estuary as a model to describe one of the darkest places on earth. In 1918 we actually had Britain鈥檚 last indigenous malaria outbreak on the Isle of Grain.

The London writer, Ian Sinclair, described Greys in Essex as the 鈥淯zbekistan of the estuary鈥� and further went on to denigrate the place as 鈥渁 body bag-lined with asbestos鈥�. So, unpromising territory perhaps.

But is this the only reason why there鈥檚 been so much negativity in the past about the Gateway? It鈥檚 very strange because, of course, in Britain we once had a superlative reputation for building new communities.

Patrician manufacturers like Titus Salt in Yorkshire, William Hesketh Lever in Cheshire, or the Cadbury family in Bourneville and Birmingham, all understood that happy workers are good workers, and built with a mixture of opportunism and uplifting social purpose.

They built their fine settlements in Port Sunlight, Saltaire and Bourneville, and created within them a charming architectural character. These new settlements constitute one of Britain鈥檚 great contributions to the world history of architecture.

But when, of course, these same principles of making new settlements were applied after the Second World War, the response was much less enthusiastic and much, much more muted; and muted response soon became disenchantment, which is what we鈥檙e all living with now.

We have a terrible hangover from failed experiments. The failed experiments which undermine the proper sense of optimism of what can be achieved.

One reason for that, of course, is historically that new town plans so often ignored the existing grain and texture of the communities they replaced - the communities eradicated by the Luftwaffe.

After the Henkel and the Messerschmitt, it was academic theory and architectural dogma that did it for communities

After the Henkel and the Messerschmitt, it was academic theory and architectural dogma that did for communities; what the Luftwaffe didn鈥檛 do, maladroit civic regeneration achieved.

And it was a softly spoken 鈥渢his is good for you鈥� castration of local communities.

The fact is there are very few places within the Thames Gateway at the moment with the precious sense of place we all crave. Indeed, it鈥檚 a characteristic of the area that most of the towns are really rather small. Another characteristic is deprivation of one sort or another, which has in turn created a culture of low aspirations.

As recently as the mid-70s, Basildon new town centre was described as the best new central piazza in England.

By some estimates there are more than 40 quangos operating in the Gateway, not all necessarily with the same agenda. Elsewhere though there are campaigners, and what, I wonder, are those who are opposed to the Thames Gateway actually campaigning against?

The routine response is that it鈥檚 undeliverable, not least, they say, because it鈥檚 on a flood plain. But as the happy announcement of Terry Farrell鈥檚 involvement shows, one person鈥檚 threatening flood plain can become another person鈥檚 promising wetlands park.

Such houses that have been built have all been criticised. When people criticise these houses they like to invoke Noddy. Now I think there鈥檚 something about Noddy which tells us an awful lot about our collective consciousness, about the puerile fixations of an entire nation. Enid Blyton did offer some very important insights into our psychology, and even RIBA condemns the houses built already as 鈥渟hoddy Noddy boxes鈥�.

Maybe we have to ask if Noddy is less critical of his box because he likes to spend so much time in his car. Noddy likes to live, of course, within a few miles drive of junctions 30, 31 of the M25, with easy access to Lakeside. But that鈥檚 all going to have to change.

When Basildon, with the best piazza in England, was planned in 1951, there were two and a half million drivers in this country. Now there are closer to 20 million. Noddy is going to have to stop driving, and the Gateway needs to become a place to stay in, not a place to escape from.

I think the view of the future, which I hope the Gateway embodies, has to be more positive. It has to be less patronising, less sentimental and much more architectural. I think the key factors are going to be communications and developing a sense of place through quality architecture in a sustainable environment.

Communications have always been a problem for the Gateway area. In 1757 Arthur Young wrote that 鈥渙f all the accursed roads that ever disgraced this kingdom in the very ages of barbarianism, none ever equalled that of Billericay to Tilbury鈥�.

Well, things have actually got worse on the roads front, but will soon be inexpressibly better on the railways.

The new High Speed 1 track is of course the main artery of the Gateway. Before High Speed 1, the old sclerotic transport links only frustrated economic development. Already we can see that there鈥檚 a pretty precise estimate of what the new railway will bring: Faversham will soon become Hammersmith, and Sittingbourne will suddenly achieve connectivity with the cosmopolis.

Taken together, the three most significant regenerated sites created by the railway - the St Pancras and the Kings Cross area, and the areas around the Stratford and Ebbsfleet stations 鈥� are going to create more jobs than Canary Wharf, more homes than anywhere else in the South East and more shops than in Bluewater and Lakeside.

Stratford City, the size of Green Park, represents 34,000 new jobs, 5,500 new homes, 2,000 hotel rooms, and 140,000 sq m of retail space. Ebbsfleet, the second station of the new track, is going to be the same size as Chichester within 20 years.

The future belongs to younger architects. It isn鈥檛 a contest between luxury and austerity, it鈥檚 not a contest between traditional and modern. It鈥檚 about good or bad.

We know how Chichester looks, but what is Ebbsfleet, as a model for the Gateway and progressive regeneration, actually going to look like?

Notwithstanding our fine history of social housing in this country, I think there鈥檚 a big problem; it鈥檚 like that Woody Allen joke about two Jewish matrons in a bad resort hotel in the Catskills: 鈥淭he food is so bad,... and there鈥檚 so little of it鈥�. It鈥檚 so much like that, I think, with houses.

It鈥檚 a simple matter of philistinism; ignorance and fear, or worse. There鈥檚 nothing wrong with density. High density can, of course, be very, very good. But, equally true is the fact that a lot of the new housing in recent years has been utterly dismal.

I can鈥檛 believe that we actually live in a culture where there鈥檚 something as excellent as Marks & Spencer鈥檚 food universally available; what I鈥檇 like to see is something more like Marks & Spencer鈥檚 architecture.

There are grounds for optimism; we鈥檝e seen a handful of new schemes in the South East recently which show what can be done.

We have an extraordinary abundance of architectural talent, but there鈥檚 too much bias in development by planners towards using big developers who, in turn, tend to avoid the smaller urban opportunities.

And what the future, I think, holds for architectural development in the Gateway is this: quality of design has got to replace all sorts of architectural dogma and that, of course, includes modernist dogma.

There was a time when the entire architectural profession would have us all living in dramatic, technologically romantic mega-structures. Not even technophiles think that is going to happen now.

It鈥檚 interesting to note what the leaders of the architectural profession are doing: with the happy exceptions of Terry Farrell and Richard Rogers 鈥� who鈥檚 inspired some very eco-friendly boxes for Wimpy in Milton Keynes 鈥� most of the leaders of the architectural profession are too busy chasing international architectural prizes.

Never let it be forgotten that Norman Foster, when asked to cite his favourite building, actually said his 鈥渇avourite building鈥� was a Boeing 747.

Other architects, of course, live continuously in a blur of international first-class lounges and exhaust fumes. But this approach to architecture and building, and technology is now, I think, history.

The future belongs to younger architects. They know the house in question isn鈥檛 a contest between luxury and austerity, it鈥檚 not a contest between traditional and modern. It鈥檚 about good or bad.

No culture can call itself civilised without quality housing, yet the talent exists to create it. There are hundreds of thousands of new homes needed in the Gateway. It鈥檚 not a threat; it鈥檚 an opportunity, provided that these houses are well designed.

I鈥檇 like to consign Noddy and that Boeing 747 to the dustbin of history.