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There鈥檚 nothing really very new about creating sustainable communities. It鈥檚 actually what鈥檚 been happening on a piecemeal basis, up and down the country for hundreds of years. But of course, it鈥檚 been happening without the 21st century branding.

The difference today is that the government has made it a priority to create at least 240,000 new housing units a year, and there鈥檚 quite a lot of concern, not only in the heritage world, that what we鈥檙e going to get will simply not be sustainable and will fail to create thriving communities.

But this isn鈥檛 the first government in the past 100 years to focus on housing; I think there鈥檚 a great deal that we can learn by looking back at what previous governments have actually achieved.

In the inter-war years, almost four million houses were built in the UK, while between 1950 and 1975 we built a staggering eight million. While can all think of examples where this was done spectacularly badly, this wasn鈥檛 always the case, and many today are thriving and successful places where people want to live, and where property prices reflect a shortage of supply.

Think of Port Sunlight, Bourneville, or Bedford Park in London, Hampstead Garden Suburb, Ealing Garden Village, or Golders Green - or the new towns like Basildon, Harlow and Milton Keynes. Why were these places successful and other places not? Where is the tradition that built the places such as Bedford Park?

Too few architects and developers can actually design a place successfully wholly from scratch. Too few can design a successful street. And by successful I don鈥檛 only mean a place that works architecturally and spatially, I mean a place that has a sense of character and a sense of place. I also mean a place that鈥檚 going to be a commercial success, a place that makes money for developers and one can be sold at a price that people will want to pay.

You鈥檝e probably noticed that Crest Nicholson are still getting excellent publicity for Ingress Park, and have been able to charge higher prices on the later phases of the development, simply because it鈥檚 been so popular. But with the exception of a handful of schemes by enlightened developers, this is an exceptionally rare thing today - a scarce resource when we most need it.

In too many places we鈥檝e simply lost the art of town planning. We have planning policy makers, we have development control, and we have commercial volume house builders. But it鈥檚 really hard to find the enlightened individuals or patrons with the vision to create places with enduring appeal - homes rather than houses. Where is the social idealism of the past? Where is the Octavia Hill, or the Henrietta Barnet of the 21st century?

How can we be successful in the great enterprise that is the Thames Gateway? If you鈥檙e looking for a model you could do much worse than looking at how historic places have grown up over the centuries. In fact most of the government鈥檚 criteria for what makes a sustainable community can be found in the historic towns and villages of England. For me this is the starting point, and this is where heritage helps.

There鈥檚 enough embodied energy in a small Victorian house to drive a car five times round the world.

Historic buildings and areas are a huge asset that provides a template and a framework upon which to build. Using that framework gives you immediate clues to materials, to densities, form, layout and architectural treatment.

You might already have buildings that could form the heart of a new community, or a thriving new residential area. Or it might be more about providing the continuity of that place鈥檚 sense of identity in a progressive and imaginative way.

But talking about heritage, it鈥檚 not some airy-fairy nostalgic notion; it鈥檚 not some backward-looking, tweed-wearing fogey-view of the world that likes to see pan tiles, chimney pots and privet hedges everywhere.

At Forest Gate, English Heritage has been grant aiding rundown shops on the High Street with great effect. This is, in fact, urban grit, as well as using heritage to help make a nice place. We all know that heritage sells; people enjoy living and working in historic places and investment in them and their historic character, and that this reaps financial rewards.

Heritage is an asset with a very important role to play in regeneration; it鈥檚 an important part of sustainable development and is absolutely crucial in place-making.

Reusing historic buildings has been one of the most important foundations for economic and social revival in towns and cities across Britain. The economic benefits of conservation-led regeneration don鈥檛 just relate to individual buildings, but to the wider area and to an entire community.

We only have to look at the huge success of heritage-led schemes in the Gateway such as at Woolwich Arsenal, or Chatham, and Shoeburyness, to understand how imaginative projects such as these can provide competitive advantage.

Only a small part of the potential of the historic environment of the Gateway has so far been tapped. Much remains that can be used to create distinctive places and successful communities.

But heritage plays to another crucial concern for developers, and that is sustainability. Anyone trying to create a new place for people to live in today cannot ignore the increasing public and political concern with sustainable development. Reusing buildings rather than demolishing them is inherently sustainable. This is the ultimate in recycling.

Talking about heritage is not some airy-fairy nostalgic notion; it鈥檚 not some backward-looking, tweed-wearing, fogey-view of the world that likes to see pan tiles, chimney pots and privet hedges everywhere

Did you know that there鈥檚 enough embodied energy in a small Victorian house to drive a car five times round the world? Did you know that 24% of all our waste is from demolition and construction? The days of knocking down serviceable buildings and starting from scratch again are drawing to a close, and that 80% of the housing stock that will be here in 30 years鈥� time already exists today? Responsible stewardship is essential.

Most pre-First World War houses are, contrary to popular view, designed for a low carbon world and can form part of our greener future. All the leading developers are now working with historic buildings and reusing them rather than seeing them as an impediment and sweeping them away.

St Pancras Station demonstrates superbly how a Grade I listed building can be adapted to meet the transport needs of the 21st century, by creating a beautiful fusion between old and new.

Some of the best new architecture in recent years has been within an historic context. And not only do people like it, they are willing to pay for it, and in many cases, pay more for it. Reusing old buildings makes sense at every level, not least to bank managers.

Knowing what heritage assets exist in your area and understanding their historic significance is the first step in unlocking the development potential.

English Heritage provides this strategic level of understanding, the 鈥渂ig picture鈥�, in its characterisation study of the Gateway. But Local Authorities should, and are, adding to this characterisation work that we鈥檝e started as part of their local development frameworks, and we鈥檙e encouraging developers to do this too.

Take a good look around you before you start to plan your development. This understanding of the environment in which you work is the first step in making places that people will really want to live in. We can advise you how to do this.

Place-making is one of those phrases that can mean different things to different people. But existing communities and the character of their historic buildings will continue to create the platform against which place making takes place in the 21st century.

Nowhere is a blank canvas anymore. We can鈥檛 simply create a place out of nothing. Historic buildings provide both a framework and a focus for new development and can teach us lessons about both the mistakes and the successes of past exercises in strategic planning in place making. Local identity and distinctiveness evolve over generations; continuity and a sense of the past are vital to the creation of sustainable communities.