好色先生TV

A giant fabric 鈥檞rap鈥� around the Olympic stadium has been given the go-ahead despite the plans being controversially shelved last year.

The London Organising commitee (Locog) is seeking tenders from the private sector to supply the 拢7 million wrap. Spanning 900m - the wrap is designed to display moving images and minimise crosswind interference within the stadium.

The IOC however have strict guidelines relating to branding, meaning the wrap will not display any sponsorship logos. Locog chief executive Paul Deighton says it provides a great opportunity for a corporate sponsor to get involved in an iconic project.

鈥淲e have had significant interest in supplying the stadium 鈥檞rap鈥� from the private sector, so now is the time to start a formal tender process.

鈥淭here are some exciting ideas around, and we are running a process that is fair to those organisations that have expressed an interest.鈥�

Last year the wrap was controversially scrapped following a cut in funding arising from the government鈥檚 Comprehensive Spending Review.

Stadium architect Rod Sheard, senior principal at Populous, condemned the decision at the time saying it鈥檚 removal would leave 鈥渦nsightly parts of the stadium - including cables and trunking - on public show.鈥�

Olympics Minister and Tory MP, Tony Robertson, also waded into the row saying that architects were engaging in an 鈥渙ld as the hills鈥� style war between classicism and modernism.

Despite it鈥檚 jaded history, Rod Sheard warmly welcomed news of the wrap鈥檚 return.

鈥淒esigning a building like this is like bringing up your children. You try and do the right things for them but ultimately you know there is a time when you have to let go.

鈥淚 just want to make sure they are appropriately dressed when they walk out the door to meet the world.

鈥淭here is no doubt that the wrap is a wonderful opportunity for an organisation to be associated with what will be the most visible part of the London Olympics.鈥�