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How often have your heard an industry practitioner dismiss a code of practice or technical guidance document on the basis that is was put together by a bunch of academics; or the local authority officer confess exasperation at the unintended consequences of the latest central government policy announcement.

In a perfect world we can all see the benefits of collaboration and sharing knowledge and cross fertilizing ideas 鈥� but in the real world it hardly ever happens because people are just too busy getting on with their core business.

So here is an idea, so simple that you can鈥檛 really believe that no one has seriously attempted to implement it before. Firstly if you want your research to be useful to say a transport engineer make sure you have a transport engineer fully engaged in the project. Secondly don鈥檛 expect to get the transport engineer to do so out of love or a sense of achieving the common good. Business is driven by money, so pay the transport engineer if you really want their input.

And that, in a nutshell, is the underlying principal of UrbanBuzz, a University College London (UCL) led programme with the University of East London (UEL) as its prime partner. This gives UCL a 拢5M budget to encourage knowledge transfer in and around the creation of sustainable communities particularly in the Thames Gateway.

Ask Alan Penn, professor of architectural and urban computing at UCL鈥檚 Bartlett School, and the programme鈥檚 lead academic, what is different about UrbanBuzz and he is in no doubt that it is using the funding to buy in people鈥檚 time. This, he explains, allows the projects to really engage people and organisations who would normally not participate. 鈥淭his ability to properly engage outside of the usual sphere of influence of academia is very powerful and is creating opportunities that are not normally there,鈥� he says.

Urban Buzz is funded by the Higher Education Innovation Fund (HEIF), whose third round of awards covers the period 2007 to 2009. Its purpose is to engage in a broad range of knowledge transfer activities with business, public sector and community partners, for direct or indirect economic benefit.

Penn says HEIF3 has effectively given UrbanBuzz 鈥渞isk capital-type funding to try something that鈥檚 never been done before at this scale鈥�. And the concept of using public funds to buy-out busy people in industry鈥檚 time so that they can engage in UrbanBuzz activities is unprecedented.

Penn believes that at the core of UrbanBuzz is the issue of addressing how knowledge in academia isn鈥檛 getting out and overcoming this by creating opportunity through processes.

鈥淚n academia we have analysed what has gone wrong - yet people in practice aren鈥檛 confident that they really know how to get it right and build sustainable communities. Since the Georgians and Victorians we鈥檝e failed to build a single one. Of the new towns Milton Keynes is the best, but that is evidently not sustainable.鈥�

What鈥檚 been happening, he maintains, is that people have been studying failures from a particular perspective - be it social or economic or design. That is understandable when you consider we are educated in silos - but sustainable communities is something that needs an holistic mindset.

鈥淲e face serious barriers鈥�, he says; 鈥渢he ivory tower versus the real world and professional versus community versus government versus voluntary sector鈥�.

The problem isn鈥檛 actually about ivory towers. Afterall, he asserts, most academic departments have excellent relations with their own industry sector. For instance the engineering departments will know the leading consultants and contractors. The real problem, he says, is the engineering departments won鈥檛 have any meaningful interaction with say the transport planners or economists.

And that is where Urban Buzz comes in. 鈥淚t has set out to be the go between and look at how we break down the silos鈥�, promises Penn. Although it is actually counter cultural for academics to do this, he says, it isn鈥檛 impossible. 鈥淚t is about collaboration on problems that require work across disciplines. It鈥檚 about learning the common language and establishing trust across those usual divisions.鈥�