好色先生TV

If greed is good, then the construction industry is a great place to be virtuous. The typical director takes home 拢400,000 a year more than he did in 1995, while employees鈥� wages have gone up nearly 75%. Indeed, the past decade or so has been extraordinarily kind to construction. Margins across the industry have more than doubled. Even contracting margins, which look so lowly when compared with the rest of British industry, have risen from an average of 0.8% to 2.4%.

This golden age for construction coincides quite neatly with the Blair years. The things that the government did to create such glorious growth included setting targets to build or refurbish 100 hospitals by 2010 and investing heavily in schools and roads.

However, with a downturn expected, and another interest rate predicted before Christmas, Gordon Brown is unlikely to enjoy the same benign conditions.

Having spoken to some of the industry鈥檚 top 150, here are 好色先生TV鈥檚 dos and don鈥檛s for Brown to ensure the golden age continues 鈥�

1. DON鈥橳 introduce any more initiatives

This has been an era where small and medium-sized contractors have fared particularly well. They have been doing a lot of the actual building while the biggest outfits manage the projects.

One example is Leadbitter. In 1997 it had a turnover of about 拢17.5m, but in this year鈥檚 table it is shown to be raking in 10 times as much money. Bob Rendell, its chief executive, has been in charge for all that time. He says contractors have become more professional as a result of initiatives introduced through the Latham and Egan reports.

鈥淭hese days we are treated and respected as professionals,鈥� he says. 鈥淕o back 10 years and that wasn鈥檛 necessarily the case. We are now far more involved in influencing design and buildability. It allowed the construction industry to grow up.鈥�

Rendell points out, though, that because the industry is acting more maturely, it should not be subject to any new initiatives without 鈥渢horoughly, thoroughly, thoroughly鈥� thinking them through. In other words, if it ain鈥檛 broke, don鈥檛 fix it.

2. DO force the public sector to adopt the existing initiatives

The recent tightening of the government鈥檚 purse strings has meant output is being driven by the commercial sector. However, with escalating building costs and rising interest rates, the commercial sector cannot boom forever and attention will again turn to the public sector.

A Brown government must endorse the Egan and Latham recommendations on integrating teams. Top private clients, such as the supermarkets, have implemented co-operative frameworks. Why doesn鈥檛 the government ensure it does the same?

Steve Hindley, chairman of 68th-placed Midas Group, says: 鈥淟ooking at some of our [public sector] jobs, they are 30 years out of date. Architects get three years to look at the project, then the contractors get five minutes. Twenty per cent of the price of the job has gone before we dig a hole in the ground.鈥�

Hindley says existing ideas, such as the Department of Health鈥檚 Procure 21 framework, should be used 鈥渄ownstream鈥�. This means hospital trusts should be made to implement the policies put in place by the department, rather than go for their own, invariably inefficient, procurement routes.

3. DON鈥橳 give up on PFI

The PFI has not been quite the lifeline to the industry that is often suggested. For example, Balfour Beatty, the top ranked contractor, has a turnover of 拢5.bn, but its PFI equity stakes account for only a few hundred million of this is. On the other hand, it has provided some big jobs and good margins.

PFI has lost some of its lustre in recent years, however; the travails of one-time giant Jarvis was the main horror story of the Blair era. More recently, PFI hospitals have been under review, leading many contractors to start shying away from the market.

Jonathan Hook, PriceWaterhouse Coopers partner in charge of engineering and construction, says the government must demonstrate its commitment to the PFI. One way would be for it to allow losing bidders鈥� costs to be reimbursed, as is being considered at the 拢374m Southmead hospital scheme in north Bristol. With bids often estimated to account for 6% of the project cost, this would help contractors to bear the risk of bidding for such expensive schemes.

Hook says: 鈥淭he government has to show support for the PFI. People need to feel confidence in it.鈥�

4. DO encourage overseas skilled labour to the UK

The rise in salaries just goes to show the limited supply of skilled labour in the UK. The top 25 companies now all pay an average of more than 拢40,000 per employee, compared with just three firms four years ago.

The stories of City slickers turning their hands to plumbing because of the day rates may be exaggerated, but there is undoubtedly a hunger for good-quality people in the industry.

Geoff Allum, analyst at KBC Peel Hunt鈥檚 support services and construction team, says: 鈥淲hat is holding the industry back is capacity. We don鈥檛 have the sufficient capacity to do all the jobs the government wants to get done, particularly with the Olympics looming.

鈥淚 suggest we encourage more qualified overseas people to work over here. There are a lot of Poles running our bars, why not our projects?鈥�

5. DON鈥橳 let interest rates get out of control

There鈥檚 been a lot of anger that interest rates have spiralled in recent months to 5.75%, as the Bank of England tries to get hold of inflation.

Vaughan Burnand, chief executive of 27th-placed Shepherd Construction, says Gordon Brown is potentially contradicting himself by calling for swaths of new housing on one hand, and then restricting development by allowing the Bank of England to raise interest rates on the other.

But what has this got to do with the prime minister? Isn鈥檛 the Bank of England independent? 鈥淲ell, he should encourage them to make sure interest rates don鈥檛 go above 6.25% or 6.5%. We鈥檝e started talking about getting into the sevens, when we were in the threes before.鈥�

Burnand warns that the only result would be a recession and, even if it were not as severe as the boom-and-bust days of Thatcher and early Major, nobody in construction wants to see that.

6. DO redefine affordable housing

Brown has put housing at the top of his to-do list. One fear is that he will try to squeeze yet more affordable housing out of the private sector, eating away at its profits. The margins may be double those of 12 years ago, but that growth was vital for housebuilders to gain some credibility in the City. Now, as the housing market tightens, that credibility could wane and affordable units would be the culprit, as far as housebuilders are concerned.

Paul Pedley, the executive deputy chairman of Redrow (26th) says the solution may be to redefine 鈥渁ffordable鈥�. The old guidance, PPG3, included low-cost market housing in its definition of affordable, but this was excluded in supplementary guidance.

If it were included once again, says Pedley, housebuilders could provide the high levels of affordable housing the government requires. 鈥淲e鈥檙e excluding all the first-time buyers that just need a bit of help on the housing ladder,鈥� says Pedley. 鈥淲e鈥檙e polarising the market.鈥�

Essentially, social housing for large families is not economic for a housebuilder to supply, but it could build affordable two-bedroom properties for people in their early twenties who are desperate to buy a home.