Face-to-face networking in construction is important and enjoyable
The key to post-Brexit success for the construction industry will be our own special relationships. That鈥檚 what Lord Deben, former Conservative Party chair and secretary of state for environment, told me (and more than 70 others) at the Forum for the Built Environment鈥檚 (FBE) 70th AGM and lunch in Bloomsbury recently. It got me thinking about how wonderfully different we are in that sense.
I鈥檇 worked in various industries before starting in construction four years ago. One thing that struck me immediately is how important face-to-face relationships still are in this sector. Getting out there, attending events, making contacts. We work in a very sociable industry and we鈥檙e all the better for it.
People in other sectors regularly tell me the culture has changed. They鈥檙e largely expected to be chained to their desks and eyebrows are often raised if they spend time away from the office, even if it鈥檚 with new business prospects. Responsibility for business development seems increasingly confined to a minute proportion of staff, or worse to social media or email campaigns.
That鈥檚 not my experience of our industry. Construction is awash with opportunities to build relationships. It seems every week a new group is set up to encourage collaboration between like-minded members of the built environment. And our ability to network not only helps attract and retain clients but means we know, trust and can recommend one another, too.
So what advice do I give someone starting out? First, keep an open mind. Some events will be really useful, others won鈥檛. But you won鈥檛 know which until you鈥檝e tried. And as your address book grows, you鈥檙e only going to benefit.
Construction is awash with opportunities to build relationships
Make the most of major conferences by remembering the preliminary and post events. Take MIPIM, the daddy of built environment events. A great way to prepare for the week is to pitch up to the array of pre-MIPIM parties. They鈥檙e brilliant icebreakers and by the time you attend the show you鈥檙e already one step ahead.
As a woman, I鈥檝e found events organised for ladies by women in the industry most useful and where I often build relationships fastest. I recommend Chicks With Bricks (CWB) (), which allocates just 12% of ticket sales to men, to reflect the same percentage of women currently in the industry. CWB arranges high-quality speakers and encourages mentorships between attendees. It鈥檚 always in an interesting venue too!
There are also the more personal 鈥済o-Dutch lunches鈥, particularly LiPs (Ladies in Property), that have resulted in some great collaborations for us at Symmetrys. A relaxed lunch can be a quick and powerful way to get to know somebody and often increases the chances of you working together.
Then there are the established networking groups, like the one where I heard Lord Deben. The FBE (), of which I鈥檓 a committee member, is a great place to start and there鈥檚 always a good mix of people. As part of FBE, there鈥檚 also a Forum for Tomorrow offering more informal events to help anyone under 30 build connections that will boost their career.
The FBE is a great place to start and there鈥檚 always a good mix of people
These events don鈥檛 just help you establish new links and raise the profile of your business. They鈥檙e a great way to gain market intelligence and help with recruitment. I鈥檝e also met so many contacts I鈥檓 happy to call friends.
There鈥檚 the light-hearted side too. You鈥檒l have some hilarious moments, and some rather uncomfortable ones. A delegate once took out his camera phone to snap the name badges on our chests, rather than collect our business cards. To say some were uncomfortable with his approach was an understatement!
And there鈥檚 the 鈥渟orry I don鈥檛 have any business cards鈥 person, who鈥檚 waiting for the right contact before releasing their precious email address. To my mind, they鈥檙e not playing the long game and thinking how someone who seemingly isn鈥檛 immediately useful could actually be the conduit to their next client.
Embrace networking. It鈥檚 friendlier and less daunting than you might think. And it鈥檚 relationships that make our industry special and in better shape for Brexit.
Jo Shepherd is associate, business development at London engineering consultancy Symmetrys
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