Fit-out specialist builds on core office expertise to secure growth 鈥榬egardless of the economic situation鈥

BW鈥檚 fit-out for Watson Farley&Williams

BW鈥檚 fit-out for Watson Farley & Williams

Fit-out specialist BW is confident of hitting its target of doubling turnover to 拢200m by 2020, despite experiencing a dip in market demand following the Brexit vote.

Speaking to 好色先生TV, BW鈥檚 chief executive Steve Elliott said the firm was growing into new areas from its core offices sector - including university work, major projects and the public sector - as part of its five-year expansion strategy.

The firm has also poached former Morgan Sindall regional managing director Rob Frank as its new customer experience director and moved into new offices it fit out itself at 5 Old Bailey in the City, which provide space to grow into.

Elliott said the fit-out sector 鈥渨as very quiet鈥 in August in the immediate aftermath of the EU referendum, but demand had since bounced back, albeit at a slightly reduced level of around 鈥5% down on before鈥.

Elliott said BW鈥檚 comparatively small size - relative to the London fit-out market鈥檚 鈥渢wo giants鈥 ISG and Overbury - should enable it to 鈥済row [market share] regardless of the economic situation鈥.

He added: 鈥淲e only need change, not necessarily firms moving. If a firm wants to upsize or downsize, or upgrade their office, existing building work is good.

鈥淲e are sensationally supported by clients. The target is very do-able.鈥

The firm is set to hit 拢110m turnover in the financial year to this month - up from 拢100m last year - and is targeting around 拢130m next year on the way to its 拢200m target.

Earlier this month, BW picked up its first major universities work - two lots of a framework for City University in London, covering projects worth up to 拢2m and between 拢2m to 拢8m - and is hoping to win a bigger share of the around 拢500m-a-year London universities market.

Within the offices sector, BW is picking up more work with law and banking firms. The firm has recently completed the refurbishment of law firm Watson Farley & Williams鈥 70,000ft2 headquarters in Appold Street, London (pictured).

BW is planning to open a second office in the Thames Valley, probably in Reading, to cover projects in the south of England outside of London, potentially in the first half of next year. Around a third of BW鈥檚 work already comes from this region.

Anthony Brown, BW鈥檚 sales and marketing director, said the dip in demand caused by the Brexit vote could end up being positive if it has 鈥渇orestalled the next boom and bust cycle鈥.