好色先生TV

It has been a lean year for the industry鈥檚 consultants. Twelve months ago, our annual report on the state of play for the UK鈥檚 largest 250 consultants described an industry that was expecting the public sector to cut its rations, although we didn鈥檛 know which party would be writing the menu. Now we know a bit more, and it looks like the industry will be dining on shoe broth and nettle soup for the next year or so - but we still don鈥檛 know exactly how much of that we鈥檒l be getting. We鈥檒l have to wait until the Comprehensive Spending Review on 20 October to find out.

As sometimes happens when the food runs short, firms are turning to cannibalism: two large consultants, Davis Langdon and Scott Wilson, have been eaten by gigantic American rivals (Aecom and URS, respectively). Others have succumbed to their hunger, like Archial, the architect that went into administration last month (although that has now been resuscitated by Ingenium, a Toronto-based multidisciplinary consultancy).

This year鈥檚 Top 250 comes at a dramatic time. Reassuringly, perhaps, some things have remained constant. For instance, Atkins is still the biggest consultant in our rankings (which are based on UK chartered staff), and it has also retained its grip on the number one spot in the fee earners鈥� table.

Unfortunately, that鈥檚 more or less it for the reassuring stuff, because our survey of consultants鈥� views and strategies has revealed that the amount of work around, and the fees that consultants are charging for it, are not enough to match their staffing levels. This may be bearable in the short term, but with yet more belt-tightening in the offing, something will have to give.

What鈥檚 going wrong
To understand how consultants got to this point, you only need to look at 好色先生TV鈥檚 previous top 250 surveys. They show that, in the years of feast between the second
Labour landslide in 2000 and the run on Northern Rock in 2007, consultants grew ever fatter and wealthier, and their principal concern was finding ever more staff, so they could take on even more work. The point of maximum consumption was reached in the middle of 2007. Since then orders have fallen 30%. The point of maximum employment was reached a year later, in 2008, but by contrast that has fallen by only 13%. Martin Hewes, the economist who carried out the research for 好色先生TV, puts the problem this way: 鈥淭he inflow of new work is now back to where it was in 2003, yet consultant employment levels are 28% above what they were then.鈥�

Brian Johnson, chairman of architect Aedas, which is 31st in the top 250 table and 5th in the architects鈥� league, is aware of the gap between staffing and workload. He says: 鈥淭here is an issue, but the problem is that when you have uncertain workloads it鈥檚 hard to match your resources to them - and then profitability suffers.鈥�

Another reason, says Johnson, is that 鈥渓ots of consultants have invested large amounts of money in training their staff, so they don鈥檛 want to lose them. They also feel it鈥檚 not worthwhile paying for redundancies now as they鈥檒l need those staff when things pick up.鈥�

The strategy doesn鈥檛 work
Our research shows this reactive strategy has been proven not to work. In the 2008 survey, when the financial crisis was at high tide, 70% of respondents said they planned to increase staffing levels. A year later, in the 2009 survey, 96% of respondents said they had laid off staff.

It was the same with salaries. In the 2008 survey, 96% of respondents said they planned to increase pay, yet in the 2009 survey only 17% of actually did so. Hewes says: 鈥淐onsultants have been behind the curve, reacting and adjusting to the reality of harsher trading conditions as opposed to anticipating them.鈥�

This year鈥檚 survey also found that 52% of firms plan to leave employment levels stable and 20% of companies plan to raise them (compared with 14% in 2009). Again, their claims on pay levels are following the trend, with some 76% of firms planning to increase them.

By contrast, 83% of firms expect trading conditions to stabilise or worsen, and 91% are either concerned or very concerned about the public sector cuts. This is not surprising, as 42% of companies derive half or more of their income from the public sector.

The over-retention of staff could just about be sustained if the market picks up by 2012 and, in particular, if the private sector comes back in time to make up for plummeting public sector workloads. But economists are sceptical about this possibility. Hewes says: 鈥淭he most likely scenario is workloads remaining near to current levels, even by 2012.鈥� He points to 鈥渃ontinued stagnation in the housing and commercial markets - in part owing to weak employment and restrictive lending鈥�, along with a sharp fall in public sector investment. Hewes predicts it will fall by about 30% between 2010 and 2013. 鈥淕iven that the public sector accounts for close to 40% of new construction work, a 30% fall in public new work over the period 2010-13 can only be offset by a 7-8% annual increase in private work over the same period, which is a highly unlikely scenario.鈥�

As Johnson points out, falling workloads coupled with relatively high staffing levels mean falling margins. Several findings in our survey bears this out. For instance:

• In 2007, 5% of companies reported margins below 3%; in 2010, the reading was 11%
• In 2007, 56% of firms reported margins greater than 8%, by 2010 this had slipped to 43%
• In 2007, 56% of firms reported rising margins; by 2009 this had slipped to 9%
• It has since risen to 16%, although on balance companies are experiencing lower margins.

Hewes says: 鈥淚f workloads fail to rise by 2012, and consultants hang on to staff, their margins will suffer further.鈥� Anecdotal evidence suggests most consultants are charging fees that are at least 50% lower than before the downturn.

So what will happen? Well, further redundancies appear inevitable. Richard Steer, senior partner in Gleeds (10th in the QS league and 20th in the main ranking), says: 鈥淯nfortunately the sector will have to lose more people. We have adjusted to the fall in private sector work, but now there鈥檚 the public sector to deal with.鈥�

However, the picture is not entirely bleak, as consultants do have other tricks up their sleeves. Aedas, for example, has laid off 10% of staff since the start of the downturn and currently derives 40% of its UK turnover from the public sector (see profile page 43). Johnson says the firm is 鈥渇ully prepared for this to largely fall away鈥�. But, rather than address this problem by laying off staff he wants to channel resources into business overseas, even if that means venturing into less comfortable markets, such as Iraq.

For the well-diversified consultant, it will be easier. A good example is Franklin + Andrews (F+A) , which is 13th in the surveyors鈥� ranking for the second year running, and whose parent company, Mott MacDonald, is second in the main table. Alasdair Thompson, F+A鈥檚 development director, says the firm has made only a handful of redundancies and has instead redeployed people into the UK sectors that are still busy, such as rail, energy and water (where the latest five-year 鈥渁sset mangement programme鈥� has just started).

Other consultants may not be so fortunate, however, and more pain for our once-ballooning professionals is undoubtedly on the way. Expect further redundancies - and more malnutrition.

 

 

Top 250 Consultants

One year on Atkins

This year鈥檚 ranking 1
Last year 1

Staff Down 13% worldwide, to 15,601 this year from 18,017 in 2009. Down 11% in the UK, to 10,620 from 11,950.

Financials Pre-tax profit fell 5.9% last year, to 拢96.6m from 拢102.7m the previous year. Revenue fell 6.7% to 拢1.39bn in the year to 31 March 2010. Last year it was 拢1.49bn.

Highlight Ranked top in fee earners table.

Keith Clarke, chief executive, says 鈥淲e bucked the trend this year in that we, a UK firm, acquired a North American company.鈥� The 拢178m acquisition in August of Florida-based engineer PBSJ, which has a turnover of 拢518m and 3,500 staff, multiplied Atkins鈥� North American business a whopping eight times. 鈥淧BSJ has a similar culture to ours and it means we now have a local presence in lot of places in the US,鈥� says Clarke. He adds that Atkins was not the highest bidder for PBSJ: the other suitor was a US firm.

Characteristically, Clarke is open about the redundancies. 鈥淲e鈥檝e reduced our staff but we鈥檝e actually increased workloads. We have not taken short-term measures, such as introducing sabbaticals, which would only be appropriate for a short recession.鈥�

Atkins, he says, has been careful not to buy work. Consultants bitterly accuse each other of this practice, although none admit to engaging in it themselves. He warns that to start doing it now would be particularly dangerous as 鈥渃onsultancy firms get into trouble at the end of a recession when they run out of cash鈥�.

We bucked the trend this year in that we, a UK firm, acquired a North American company

Keith Clarke, Atkins

His top three predictions are 鈥�
1 We鈥檒l see increased rates of consultant failures - either failing entirely or being acquired under stress. It will start at the end of this year and go into spring 2011.
2 The Lib Dems seem to have agreed that a degree of nuclear capacity is necessary. It鈥檚 exciting but also disruptive because we鈥檙e introducing a discipline that many parts of the industry have yet to get up to speed with.
3 UK engineering will get a huge global boost because the government is coming out to help us. Now there鈥檚 an understanding that we need to go out and sell ourselves.

 

One year on Aedas

This year鈥檚 ranking 31

Last year 32

Staff 2,020 employees worldwide, much the same as its 2,031 headcount last year. In the UK, it fell 11% to 572 from 640 last year.

Financials Turnover was 拢52.8m in the year to 31 December 2009, 18% up from 拢44.6m in 2008. Pre-tax profit was 拢1.17m, 28% down from 拢1.62m.

Highlight Fifth in architects鈥� league.

Chairman Brian Johnson says 鈥淲e鈥檝e lost 11% of our UK staff. Now the public sector, which makes 40% of our UK turnover, is set to take a hit.鈥� Compounding this problem, the firm has just pulled out of the 拢3.5bn Heart of Doha regeneration in Qatar. It cited 鈥渃ommercial reasons鈥� - which must mean not getting paid.

Making matters worse back in Britain, the public sector business is concentrated in the schools sector, with 好色先生TV Schools for the Future projects and academies making up 35% of UK turnover. 鈥淲e know our schools business will be okay for the whole of next year but, after that, we don鈥檛 know.鈥�

Johnson is tackling the situation by increasing overseas and infrastructure work. 鈥淲e are doing a metro in Canada, a hotel in Saudi Arabia, masterplanning elsewhere in the Middle East, projects in India and Pakistan for global clients and we are looking at our first project in Iraq. In infrastructure we have taken on new sector leaders to develop this market - we kept an awful lot of money back from the partners last year to fund this.鈥�

We know our schools business will be OKay for the whole of next year but, after that, we don鈥檛 know

Brian Johnson, Aedas

His top three predictions are 鈥�
1 More engineers, most likely North American ones, will buy UK practices. The targets will be firms doing international work.
2 The coming regions for construction will be North Africa, eastern Europe and South America - Brazil in particular. We are registering an office in Libya and we have projects in Egypt.
3 Transport will be a major sector internationally; waste and energy from waste is going to be important in the UK.

 

One year on PH Warr

This year鈥檚 ranking 182

Last year 187

Staff 56 worldwide, up from 41 last year. In the UK,
employee numbers have risen to 51 from 40.

Financials Turnover forecast to be between 拢3.3m and 拢3.4m, up from 拢2.7m in 2009.

Highlight 11th in the table of fastest growers by staff, having increased numbers by 27.5%.

Chief executive Philip Warr says 鈥淲e downsized from 60 to 40 people at the end of 2008, but now we鈥檙e more or less back up to where we were.鈥� This is because the QS and project manager has spent the past 18 months on a relentless drive to establish the firm in Libya. It recently won its biggest ever job, the 拢120m Intercontinental Hotel in Tripoli.

Warr says: 鈥淲e now have an office and 18 people on the ground in Libya, including six Libyans. It鈥檚 been a hard slog, though. It takes a long time to establish yourself with clients and there is an awful lot of bureaucracy - we employ someone full time to get stamps from government departments.鈥�

Now the Libyan business is growing too fast for Warr. 鈥淚t鈥檚 about a third of our turnover, but I don鈥檛 want it to go beyond that as we鈥檒l have too many eggs in one basket. We鈥檙e looking other North African countries now to balance things out.鈥�

As tough as Libya has been, Warr says, margins are not under pressure there as they are in the UK. What is more, the costs of operating abroad are cheaper than before the downturn, as 鈥減eople are not being paid six-figure salaries any more鈥�.

The pain the industry is going through will do us good. It will make us more competitive

Philip Warr, PH Warr

His top three predictions are 鈥�
1 Construction will take another lurch downwards in the UK. We will see a double-digit decline in the industry over the winter.
2 There鈥檒l be another two years of grind before the government starts to spend again.
3 The pain the industry is going through will do us good. It will make us leaner, fitter and more competitive. Outside the UK, the global economy is growing quite fast, so why not

 

One year on Cyril Sweett

This year鈥檚 ranking 25

Last year 29

Staff Worldwide, numbers are up 60%, from 743 last year to 1,185. In the UK, they have dropped to 545 from 592 last year.

Financials Turnover for the year to March 2010 was 拢65.6m, down from 拢78.8m in 2009, a fall of 17%. Pre-tax profit was 拢2.1m, down 拢100,000 on the previous year.

Highlight Adding 391 staff through an acquisition in Hong Kong.

Derek Pitcher, UK and Europe director, says 鈥淏uying Widnells [the third-largest QS in the Asia-Pacific region, for 拢5.4m in shares and an undisclosed amount for assets in July] was transformational for us. With the international capability we have, we now service clients better, particularly in the Far East.鈥�

But did that purchase not scupper a deal with Capita Symonds? He denied that Cyril Sweett was on course to be taken over by the rival consultant until it was put off by the Hong Kong acquisition. 鈥淭hat is not the case. We had no conversation with Capita Symonds. We are not in the market for being bought; we are in a strong financial position.鈥�

Pitcher adds that he was 鈥渧ery surprised鈥� to see Davis Langdon being taken over by Aecom in August. 鈥淭hey鈥檇 always been fiercely independent and hugely respected.鈥� And he is already seeing the fallout. 鈥淐lients are starting to talk to us about taking on certain projects they might have previously done with DL and their staff are approaching us too.鈥�

Returning to Widnells, he says, the deal complements its Indian presence, where it acquired Padghams in March 2010. It also has an office in Singapore and an associate practice in Japan.

Clients are starting to talk to us about taking on certain projects they might have done with Davis Langdon

Derek Pitcher, Cyril Sweett

His top three predictions are 鈥�
1 We will see more consolidation among consultants. There will be casualties: banks are already starting to withdraw support.
2 The green agenda will start to be financially driven as clients realise sustainability makes a difference to the bottom line.
3 Globalisation will become an even bigger theme. Clients like dealing with one vendor in all markets.