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Social value is still in its infancy, and we need to think about it as it being one minute past 12 in its evolution 鈥� we鈥檙e only there on the clock of its development,鈥� says Michell Baker, associate director for social value at Atkins.

She is quoting a speech from Professor Chris White, former member of parliament and author of the Social Value Act, at the social value summit Social Enterprise UK Birmingham in May 2022. It is an analogy she agrees with wholeheartedly, one that sums up the current state of the sector.

Her colleague Peter Masonbrook, head of social value for UK and Europe at Faithful+Gould, also feels it is an apt description of where the built environment is positioned when it comes to social value.  

It鈥檚 about identifying the opportunities of engagement with local communities, individuals, staff and supply chain to drive a鈥痯ositive outcome 

Peter Masonbrook, head of social value, Faithful+Gould 

Both Baker and Masonbrook agree that although the Social Value Act was first introduced in 2012 鈥� a full decade ago 鈥� rather than looking in the rear-view mirror at an apparent lack of significant progress, it is better to focus on where the sector is now, review what is working well, and consider how those lessons can be applied to future projects.  

In the Delivering Social Value report, which will be published in full on 21 April, produced by 好色先生TV in partnership with SNC-Lavalin Atkins and Faithful+Gould, we will explore ways in which social value has been applied to various schemes at different project stages: pre-construction, in progress and post completion. 

Defining and measuring 

For Masonbrook the key challenge is still a misunderstanding around what exactly social value is and how to measure it effectively. On the latter point, he says it can be difficult to balance procurement requirements with finding the best social value approach for a specific鈥痯roject.  

鈥淚 think there is still confusion around what social value is and what the purpose is from that perspective,鈥� he says. 鈥淧ublic sector bodies now have to try to incorporate it into procurement, and to do that you鈥檝e got to share; to show it in a fair and open approach 鈥� which is what often makes it a tick-box exercise.鈥� This,鈥痟e points out, may not be the best way to achieve value for local鈥痗ommunities. 

鈥淚s a school engagement [to promote construction careers] more or less important than employing a local graduate? The point I鈥檓 making is that social value is a lot more than that,鈥� says鈥疢asonbrook.  

鈥淚t鈥檚 about identifying the opportunities through engagement with local communities, stakeholders, the supply chain and our clients, to drive a positive outcome and leave lasting legacies. That鈥檚 the whole purpose around social value.鈥� 

Case studies 

The case studies explored in the report 鈥� a 4,500-acre redevelopment on the bank of the River Tees, a partnership with the London Legacy Development Corporation to ensure the ongoing social value provision of the 2012 Olympic Games, and the St Mark鈥檚 School project in Southampton 鈥� highlight the way in which approaches vary from project to project. 

We need to understand that we鈥檙e not going to change things overnight, as it鈥檚 only been mandated into public procurement policy for a鈥痵hort period of time 

Michelle Baker, associate director for social value, Atkins 

Baker delves into this further, saying the sector needs to look at how it engages with the community to ensure best outcomes. 鈥淲e really need to embrace third-sector organisations because they are doing some of the brilliant work that maybe local authorities don鈥檛 always have the capacity to do,鈥� she says. 鈥淭hey know their communities and what the local needs and priorities are.  

鈥淪o, if we can work with them more, that鈥檚 our inroad into seeing how we can work together to maximise our impact and help deliver meaningful outcomes.鈥� 

Both agree that construction鈥檚 adversarial nature must change if we are to get the most out of our social value efforts. In the industry there is a tendency to 鈥渘ot really want to talk to our competitors around what we鈥檙e doing in social value鈥�, says Masonbrook. 鈥淎nd while I understand it from one perspective, the essence of social value is that it鈥檚 collaborative 鈥� and that鈥檚 how we will actually achieve really powerful outcomes.鈥�

Baker says this is why she has set up a professional services social value forum with her counterparts at rival firms 鈥� they come together and talk about their challenges, which are often the same, and discuss different solutions. 

So, what can we do to move things forward? Baker says: 鈥淲e need to understand that we鈥檙e not going to change things overnight, as it鈥檚 only been mandated into public procurement policy for a short period of time. However, by working with clients to enable them to deliver additional benefits through their projects, we can help shape the social value focus to provide outcomes that support those community鈥檚 needs.