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Twitter has selected a project team for the fit-out of its new UK headquarters in Euston, London.

The tech giant 鈥� which is planning a $14bn (拢8.7bn) listing on the New York stock exchange - has selected Interserve subsidiary Paragon as fit-out contractor.

Paragon will work with Irish project manager KMCS, US architect Interior Architects and UK M&E consultant Axis on the 拢1.5m job to fit out 25,000ft2 of British Land鈥檚 320,000ft2 10 Brock Street office development, off Euston Road.

Twitter鈥檚 move is further sign of a tech cluster developing along Euston Road

The job is a coup for Interserve, which only completed the purchase of London-based Paragon in May.

10 Brock Street, designed by Wilkinson Eyre as part of British Land鈥檚 Regent鈥檚 Place complex, was completed this summer. Twitter will be joined in the building by fellow US social media giant Facebook, which agreed to take 90,000ft2 of the building in September. Twitter will take the ninth floor, while Facebook 鈥� which is also now on the hunt for a fit-out contractor 鈥� will take floors six to eight.

The building is anchored by retailer Debenhams, which already occupies 145,000ft2 of space - spread over the ground to fourth floors and fitted out by 8build. Law firm Whitefoord and football club Manchester City
have also signed for space.

Twitter and Facebook鈥檚 moves are further signs of a tech cluster developing along Euston Road. Google is planning a 拢300m headquarters up the road in nearby King鈥檚 Cross. It emerged this week that it was scrapping its original designs for new plans (see below).

Chris Lewis, head of Technology Media & Telecommunications (TMT), at Deloitte Real Estate, said: 鈥淓uston and Midtown are attracting TMT occupiers as there鈥檚 been a great combination of quality space at scale and reasonable prices.鈥�

British Land, Paragon and Interior Architects declined to comment. Twitter, Axis and KMCS were unavailable for comment.