Company profile Two years after takeover by Lindner, cladding firm expects 拢18m turnover boost

The past two years have been the toughest of Mike Hollis鈥 career. Sitting in his office in Isleworth, west London, the affable 65 year old still remembers the phone call in February 2006 that informed him that Schmidlin UK, the firm he鈥檇 spent 18 years building up, was as good as bust.

Since the call, Hollis has managed to achieve a feat that has eluded scores of other cladding bosses over the years 鈥 he has brought his firm back from the brink. And now he needs to go and do something else. He has retired as managing director of the rejuvenated Lindner Schmidlin and the man who succeeds him, J眉rgen Wax, faces the rather less brain-twisting job of taking the company forward. Here the two explain how the company put its troubles behind it.

Founded in Switzerland in 1938, Schmidlin was regarded as one of the top curtain wallers in Europe and a leader in the UK market. Its long track record culminated with the Swiss Re tower, completed in 2004. Then warning signs began to appear. Suppliers to the parent company had approached the UK arm to ask if it would pay their bills for projects in the UK. Hollis flew to Switzerland in early 2006 to talk face to face to the parent company bosses and was assured there was no cause for concern.

This was far from the case. It soon emerged that there had been serious losses on projects in Europe 鈥 including one totalling 鈧6m (拢4.8m) 鈥 and, finally, the company鈥檚 owners, Credit Swiss and UBS, decided to call it a day. 鈥淚t wasn鈥檛 as if they didn鈥檛 have the cash, they just chose not to support the business any more,鈥 says Hollis. Clearly rankled, he adds that the decision to write off Schmidlin UK was made the week that the same banks declared billions in profits.

The outcome for the UK arm was grim. Although it had consistently made money, it was owed almost 拢7m by the parent company and with a balance sheet worth 拢2.5m it was technically insolvent. 鈥淚t was a crazy situation,鈥 Hollis says. 鈥淲e had 250 people working for us and several large projects on site, yet we were faced with going under.鈥

Even as the receivers locked the gates to the Swiss factory, Hollis was determined to keep trading. 鈥淲e had materials here that

we could continue to fix on site and the receiver in Switzerland had materials that we could use. We had to have the confidence that by keeping going it would leave us in a better situation than if we gave up.鈥

But things were to get worse yet. Four weeks later the German cladding firm TSK Troester agreed to buy the Swiss parent but said it was not interested in the subsidiaries.

A tense three weeks followed as Hollis, desperate to find a buyer, phoned everyone he knew. Then his lawyer mentioned a client that had expressed an interest in expanding into the curtain walling market. 鈥淚t was a complete fluke,鈥 he says. Twenty-four hours later the management of German fit-out specialist Lindner arrived to size up the business and within three weeks Lindner Schmidlin was formed. 鈥淲e were within a day or two of going under,鈥 says Hollis.

After the buyout 鈥 for a 鈥渟ix-figure sum鈥, according to Wax 鈥 the company hung on to jobs such as Heathrow Terminal 5 and won a string of projects including the Rotunda in Birmingham, which opened in April this year. Other projects are now at various stages of completion and two multimillion-pound schemes are to start in London in September.

The comeback has been hard fought. 鈥淭here鈥檚 no question that the market looked at us and waited,鈥 says Hollis. 鈥淲e did get work because the market was looking for suppliers and it was hungry, but we were certainly excluded from some projects because people didn鈥檛 want to be first.鈥

This year鈥檚 turnover is expected to be about 拢30m, up 拢12m on the previous year, with profit anticipated to be 3-5%. Hollis is happy enough to be calling it a day, although he is carrying on as a non-executive director.

Enter Wax: the former project manager with Lindner has been involved with the buyout from day one. Taking the company forward in the current economic climate is a challenge but he remains confident. 鈥淭here鈥檚 a good team here,鈥 he says. 鈥淎nd although we don鈥檛 have the reputation that we had previously, we鈥檙e on the way鈥.

The short-to-mid-term plan is simple. Wax says: 鈥淚n the next three years, the target is to get Lindner Schmidlin back where Schmidlin was. It鈥檚 naive to say we want to be the market leader in curtain walling but we do have high ambitions and we want to be a major player. We want a turnover of 拢40-50m a year through growth mainly in the UK and other European markets.鈥

The longer-term plan is to look at entering markets further afield. Already, Lindner Schmidlin is quoting for projects in Ireland, Scandinavia and Russia. The Middle and Far East are also targets. 鈥淲hat helps us is that Lindner has companies in almost every country in Europe and in China, Dubai, Russia and the US,鈥 says Wax.

In September, Lindner Schmidlin will open a factory, doubling its manufacturing capacity. Wax is also poised to take the firm, which until now has focused on high-end projects, into new territory with the launch of its own off-the-shelf cladding system. 鈥淭he problem with the A-sector projects is that the workload goes up and down all the time, so we thought it would make sense to have a standard product that enables us to go into projects that are more repetitive.鈥

And what of the Schmidlin name, which for so long was the mark of technical excellence? 鈥淲e think the Schmidlin part of the name is still helping us but I think the day will come when we drop it,鈥 says Wax. Hollis nods his agreement. 鈥淚 don鈥檛 think the name will go away in a hurry,鈥 he adds.

Projects that put Lindner Schmidlin back on track


The Rotunda, Birmingham

Contract value: 拢3.3m

The 21-storey, grade II-listed Urban Splash redevelopment in Birmingham was the first project won after Lindner bought out Schmidlin UK. The glazing of the 232-apartment block took six months and was opened in April this year.


Heathrow Terminal 5

Contract value: 拢14.6m

Originally a Schmidlin UK project, Lindner Schmidlin carried on with work on the concourses, rail station and the car park at the huge scheme. It provided project management and installation services, including the supply and manufacture of doors and rail and bus screens. The work was completed in December last year.


Credit: Norman Childs

4 More, London Riverside

Contract value: 拢3.75m

Work on the Foster + Partners-designed office building was completed in January 2007 and required the installation of 1,800m2 of steel and glass facades including curved feature walls and a double-skin facade.


30 Crown Place, London

Contract value: 拢10.6m

Completed in July this year, the 22-storey office building designed by RHWL has a textured fritted glass facade as the building鈥檚 main design feature. The installation included 14,000m2 of cladding with large projecting fins.


Credit: Hufton & Crow

好色先生TV 5, St Paul鈥檚 Square, Liverpool

Contract value 拢4.8m

This nine storey office block in Liverpool by architect RHWL used six unitised curtain wall systems covering 4,500m2.

Lindner Schmidlin at a glance

Managing director J眉rgen Wax
Predicted turnover for 2008 拢30m with an expected profit of between 拢900,000 and 拢1.5m
Staff 170 in the UK, with a further 75 designers and engineers in Germany and 200 production staff
Number of offices Six
Key sectors Offices, residential towers, airports

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