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Retail fit-out specialist Styles & Wood is to make 15% of its 300 staff redundant and will restructure its management board in response to the downturn in its sector.

The measures were taken by Ivan McKeever, chief executive (pictured), who said he had to move swiftly to 鈥渞ebase鈥� expectations after his promotion from managing director on 2 June.

McKeever said: 鈥淲e need to keep the business healthy while the retail sector breathes in. The new board gives us a basis from which to drive forward and be ready when the taps are turned on again.鈥�

New board members include Steve Wilton, the former director of support services, who becomes chief operating officer; Andy Shaw, who moves from general manager of operations to director of store fit-outs; and Steve Ramsden, who is promoted from head of store care to director of support services.

Before McKeever鈥檚 appointment, the group issued two profit warnings in five weeks and announced a management buyout led by Neil Davies, former chief executive, and Gerard Quiligotti, former executive chairman. This failed owing to a lack of funding.

Three weeks after his appointment McKeever issued another profit warning saying second-half turnover would not exceed the first-half鈥檚 拢125m. Previously the company had said the split would be 40:60 between the first and second halves.

McKeever said: 鈥淲e noticed a decline between April and June as major schemes were postponed. We had to be proactive.鈥� He believes the market will pick up in the medium term. 鈥淣ext year will be tough but things should improve in 2010.鈥�