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Long-term World Cup sponsors 鈥� whose funding contributes to a pot worth 拢900m 鈥� have warned Fifa that it must treat corruption allegations over the awarding of the 2022 tournament to Qatar seriously.

Over the weekend Visa and Adidas joined Sony in expressing their concerns that the sport鈥檚 governing  body risked damaging the game鈥檚 global reputation if a thorough approach to examining the claims was not taken.

On Saturday, Sony had said it expected Fifa to ensure that disclosures surrounding Qatar鈥檚 securing of the tournament were 鈥渋nvestigated appropriately鈥�, the Guardian reported.

Subsequently, sportswear manufacturer Adidas said: 鈥淭he negative tenor of the public debate around Fifa at the moment is neither good for football nor for Fifa and its partners.鈥�

Financial services giant Visa joined the chorus of concern, saying it expected Fifa to 鈥渢ake the appropriate actions鈥� over the claims, initially published in the Sunday Times.

The Guardian quoted a spokesman for Coca-Cola agreeing that anything that detracted from the 鈥渕ission and ideals鈥� of the World Cup was a 鈥渃oncern鈥�.

However the firm stopped short of criticising Fifa鈥檚 approach to investigating the corruption allegations.