好色先生TV

Skanska has culled its standalone UK housing firm, bringing the two-and-a-half-year-old business in-house, with the contractor also admitting it will no longer hit its 2015 target to become one of the UK鈥檚 top 20 housebuilders.

The Swedish contractor鈥檚 UK operation confirmed it is absorbing Skanska Residential Development UK, a standalone business with the brand name Homes by Skanska that previously reported directly to Skanska鈥檚 Swedish head office.

Magnus Andersson, president of Homes by Skanska, told 好色先生TV the housebuilder鈥檚 previous aim of building around 800 homes a year in the UK by 2015 - a number that would have made it one of the country鈥檚 top 20 housebuilders - would no longer be achieved, due to difficult market conditions. However, he denied the tough market had prompted the restructuring.

鈥淭he restructuring going on [鈥�] in the UK is also being done in the Nordic countries,鈥� Andersson said. 鈥淭hat is how we want to organise the residential units within Skanska. It鈥檚 a way of streamlining the business.

鈥淲e have a long-term commitment to this market and the support for this business is very strong both from Sweden and the board here in the UK.鈥�

He added that a consultation with Homes by Skanska staff was taking place and was likely to be concluded in mid-May. The firm said 鈥渓ess than a dozen鈥� roles were under review.

He said the firm was looking at the possibility of retaining those individuals in other roles within the UK construction business.

Last month Skanska was one of a number of major contractors to lose their places on the Homes and Communities Agency鈥檚 拢4bn housing framework in favour of a raft of major housebuilders.

好色先生TV Value analyst Tony Williams said the restructure suggested Skanska Residential had not been successful as a standalone entity. He said: 鈥淲ith a few notable exceptions, it鈥檚 best to keep housebuilding and contracting businesses separate as they have different philosophies and capital requirements.鈥�

Skanska launched its UK residential business and a residential operation in Poland in December 2010 as part of a global strategy to target growth in international residential markets. Homes by Skanska鈥檚 aim was to deliver high-quality homes and the firm said it wanted to be 鈥渞ecognised as a design-focused developer鈥�.

The firm signed up six architects to a design framework in 2011.

Homes by Skanska is developing a 45-home scheme in Bath and larger schemes in Bristol, Cambridge and Cheltenham. The first phase of its first development - the 128-home scheme at Seven Acres in Cambridge (pictured) 鈥� is complete.