Firm plans to drop the Rowen name it acquired in 1996
Steel firm Severfield-Rowen is planning to drop the Rowen name and become Severfield PLC.
In a statement to the City, the firm said it was calling a general meeting to 鈥渃onsider the proposal鈥�.
It said the plan followed an 鈥渋n depth analysis of the company鈥檚 brand and brand strength in its various market places鈥� and was 鈥渋n line with the ongoing operational improvement programme鈥�.
It added: 鈥淭he company believes the rebrand will create a more easily understood and effective proposition for the company for all its stakeholders and customers.鈥�
The firm said it would release further details of its rebranding plans on 3 June alongside its annual results.
In 1996, Severfield-Reeve, as it was then known, acquired Nottingham based steel firm J N Rowen Ltd just a couple of years after Severfield-Reeve was listed on the London stock exchange.
It then changed its name to Severfield-Rowen in 1999.
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