Housebuilder pulls two minute advert for luxury London flats
Housebuilder Redrow has pulled a promotional advert for its London luxury apartments after the ad was ridiculed on social media, with tweeters likening the advert鈥檚 style to the film 鈥楢merican Psycho鈥�.
The advert, , depicts a young man rising up the London career ladder, ending with him surveying his luxury high-rise Redrow apartment in east London.
The film was pulled just days after it was launched online, after being subjected to online criticism and claims it glorifies London鈥檚 polarised property market.
The video鈥檚 voice-over narrator delivers lines including 鈥渕aking the impossible possible鈥� and the video ends with the man looking out at the London skyline and saying: 鈥淵es, they say nothing comes easy. But if it was easy, then it wouldn鈥檛 feel as good. To look out at the city that could have swallowed you whole and say 鈥業 did this鈥�. To stand, with the world at your feet.鈥�
A Redrow spokesperson said: 鈥淲e tried to do something a bit new and different from the typical property videos out there, but we accept that maybe we didn鈥檛 get it quite right with this one.鈥�
One user on Twitter commented that the Redrow advert was .
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