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Rem Koolhaas鈥� architecture practice OMA has won the role of masterplanner and lead architect on Morden Wharf, a 19-acre scheme in Greenwich Peninsula in East London.

The scheme by developer Cathedral Group and Development Securities has the potential to produce a 拢950m, 2 million sq ft mixed-use scheme.

OMA, the renowned practice behind the CCTV building in Beijing, has designed a handful of projects in the UK, including Rothschild Bank鈥檚 headquarters in London and a Maggie Centre cancer care centre in Glasgow, which were both nominated for the 2012 Stirling Prize.

The Modern Wharf scheme, sometimes known as Greenwich Beach, sits on the Thames near the O2 Arena.

The Peninsula is attracting billions of pounds of investment, with Quintain and Hong Kong investor Knight Dragon developing 10,000 homes and the 拢65m O2 hotel by O2 Arena-owner AEG starting on site with contractor Balfour Beatty this month.

Richard Upton, chief executive of Cathedral Group said: 鈥淭his is a world-class site. One of very few significant London riverfronts left for major regeneration.

鈥淲e needed a world-class architect and we found one in OMA. We were impressed by their significant experience of masterplanning major regeneration sites, and their specific experience of waterfront development.

鈥淲e share a passion for creating great, inspiring places with real heart and soul, investing in the very best design to foster inspiring local communities.鈥�

OMA partner Reinier de Graaf said: 鈥淎s the masterplanner and lead architect for Morden Wharf, we are excited to have the opportunity to work with an ambitious development team on one of the last significant riverfront sites on the Thames.

鈥淥ur vision for Morden Wharf adds value to an already impressive site through regeneration of existing buildings and infrastructure which will attract visitors and residents to the sites cultural, residential, leisure, and commercial offerings.

鈥淲e look forward to the development of an innovative proposal which will enhance Morden Wharf鈥檚 exceptional character.鈥�

Morden Wharf will be led by OMA partners in charge Reinier de Graaf and Ellen van Loon, associate in charge Laura Baird, and project director Carol Patterson.