Industry is at a turning point and architects need to agree on direction, says Jane Duncan
The architecture profession is at a critical juncture and architects must be bolder in navigating the seismic changes ahead, said the new president of the RIBA.
They must resist the temptation to hunker down and instead agree on how to manage the challenges, Jane Duncan warned in her inauguration speech this week.
She vowed to promote a more diverse profession, arguing this would give it the strength to fight for 鈥渟marter鈥 procurement processes.
Faced with today鈥檚 risk-averse procurement, craft-led visionaries like last year鈥檚 Royal Gold Medal winners O鈥橠onnell & Tuomey might never have got their first break, she said.
鈥淲e need to inspire our clients to have the confidence to commission innovative, resourceful and profitable architecture,鈥 she said.
鈥淭he resultant commissions will benefit the end users, and be the catalyst to inspire and develop every size of practice, from the sole operator to a global enterprise.鈥
The RIBA鈥檚 Client and Architect report 鈥 commissioned by her predecessor Stephen Hodder and published this week 鈥 showed that clients, developers and contractors want architects to step up and lead the multi-disciplinary teams needed to build in the 21st century.
鈥淚 don鈥檛 think there鈥檚 resistance to this notion from anybody, except perhaps ourselves,鈥 she said.
She urged architects to actively shape a 鈥渇ully creative, actively cooperative and exciting profession鈥.
鈥淚 want us to be proud of what we do and confident about the contribution our skills can make to our clients and wider society,鈥 she said.
鈥淕reat architecture demands more than just great buildings; it requires us to produce thoughtful, ethical and resourceful responses to the context in which we work, wherever that may be.鈥
She added: 鈥淚f we are to develop the necessary resilience to thrive in these circumstances, we must have the discipline to focus on those issues that are most vital to our future.鈥
She hoped communication would be a defining feature of her two-year presidency and announced she would hold regular open 鈥渟urgeries鈥 at Portland Place.
Her other priorities will be young people and a more inclusive profession 鈥 and she demanded an end to unpaid internships.
鈥淪imilarly we must stop offering our intellectual property free of charge, and kick the habit of undervaluing our expertise and contribution to our clients,鈥 she said. 鈥淲e need to value and pay ourselves, our staff and the students who are the future of the profession, better.鈥
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This story first appeared on 好色先生TV Design
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