Mace boss Stephen Pycroft hits out at government over restrictive Olympic marketing rules
Mace chief executive Stephen Pycroft has hit out at the government for failing to act to relax strict marketing rules preventing firms from promoting their involvement in the 2012 Olympic Games.
Pycroft said the firm was prevented from speaking about lessons learned by CLM - the Olympic Delivery Authority鈥檚 (ODA) delivery partner which comprises Mace, CH2M Hill and Laing O鈥橰ourke - by the no marketing rights protocol, enforced by the London Organising Committee of the Olympic and Paralympic Games (LOCOG).
好色先生TV has used its 2012 campaign to highlight complaints from firms that the protocol has gagged them as they seek to capitalise on their achievements.
Pycroft said a document had been prepared by CLM on the lessons learnt through the delivery of the Games, but 鈥渢here is an embargo on it and we can鈥檛 talk in any way shape or form about our involvement in the Olympics鈥.
鈥淭here are some interest findings whether it be about working together, about how the approach should be delivered 鈥 it鈥檚 really interesting reading,鈥 he said.
This month a report by ODA chair Sir John Armitt recommended the government urgently ease the marketing rules.
However, the government said it would not act until the end of the year. Pycroft said: 鈥淚 find it unbelievable that the government won鈥檛 relax the embargo and allow people to promote the role they have played in delivering what everyone can see is a fantastic project.鈥
鈥淗ow the government can鈥檛 allow UK construction to promote what is one of the best delivered UK infrastructure projects in the last 20 to 30 years I do not know.
鈥淎nd then they talk about trying to promote UK construction abroad whilst they won鈥檛 let us promote our work in the Olympics.鈥
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