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London鈥檚 first custom-built housing scheme enabling people to fit-out their own home at up to 30% discount has been launched in Peckham.

The scheme by Inhabit Homes allows residents to source their own materials and use 鈥榮weat equity鈥� to save up to 30% of the cost of the home

The proposal had been submitted by Inhabit and mixes home-buying with self-build. Managing director of Inhabit Gus Zogolovitch said: 鈥�75% of us would never buy a new build home. I think that鈥檚 partly because we don鈥檛 want the mass-produced product built by the volume house-builders.

鈥淵ou can see with the advent of farmer鈥檚 markets and craft beers that society is changing and we now seek choice, quality and good value. Our homes are the most expensive thing we ever buy, yet how many of us get to choose how our homes are laid out, what floor finish we have and how much we want to spend on a new kitchen.鈥�

Inhabit has borrowed models from crowdfunding and Ikea to rethink the way that our homes should be sold. With crowdfunding, banks are cut out and borrowers get a cheaper deal by going to investors directly. Inhabit use a similar model by asking the owners themselves to fund the build rather than paying investors or banks and then passing those savings back to the consumer.