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Grand Designs presenter Kevin McCloud has claimed 鈥渟currilous鈥� reporting and 鈥渕isinformation鈥� in the Tory-leaning press prompted the prime minister to block the introduction of a 鈥榗onservatory tax鈥� to drive Green Deal take up.

In April, David Cameron blocked plans for changes to Part L of the building regulations, called 鈥渃onsequential improvements鈥�, which would have compelled homeowners to make improvements to the energy efficiency of their homes when building extensions. The measure had been expected to help drive take up of the government鈥檚 flagship Green Deal programme.

But the proposal sparked public outrage after being branded a 鈥渃onservatory tax鈥� by several Tory-leaning newspapers - although the changes to the regulations would not have applied to the vast majority of conservatories.

McCloud said: 鈥淚t was a scurrilous piece of misinformation put about and it was highly distorted.

鈥淚 think the media find it difficult to sell green in any form. It鈥檚 easier for them to take a pop because it panders to the short term protective interest that we all have.

鈥淎s a species we are programmed to think about the threat which is around the corner and at the moment that鈥檚 unemployment and the recession and the price of our houses 鈥� in some papers.鈥�

He added: 鈥淭he 40, 50 or 100-year threat [climate change] is not something which sells newspapers.鈥�