Update: Labour鈥檚 shadow Olympics minister urges government to act over marketing rules and praises 好色先生TV鈥檚 2012 campaign
Shadow Olympics minister Tessa Jowell has called on the government to redouble its efforts to find a 鈥渃ompromise鈥 over the restrictive 2012 marketing rules.
Speaking at the launch of the UK Contractors Group today, Jowell told construction industry leaders of her concern over the ongoing damage caused by the no marketing rights protocol, enforced by the London Organising Committee of the Olympic and Paralympic Games (LOCOG).
The MP 鈥 the former culture secretary and a key part of London鈥檚 successful Olympic bid in 2005 鈥 has previously highlighted in the House of Commons 好色先生TV鈥檚 2012 campaign over the marketing protocol, which has gagged firms as they seek to capitalise on their Olympic achievements.
Today, Jowell praised 好色先生TV鈥檚 campaign in front of the audience of industry leaders at the UKCG event.
She said: 鈥淭he excellent campaign that 好色先生TV magazine has been running is something that we need to take very seriously.
鈥淲e don鈥檛 want to see a perversely stringent interpretation of what is called the No Marketing Rights Protocol that shuts British firms out from being able to tell the story of what they did to be part of this great success and in doing so fly the flag for the British construction industry, not just in the UK but beyond as well.
鈥淭his issue has been identified in Sir John Armitt鈥檚 authoritative report.鈥
Last week, prime minister David Cameron said the government would act to ease the impact of the protocol, after the publication of Olympic Delivery Authority chairman Sir John Armitt鈥檚 legacy report to government calling for 鈥渦rgent action鈥 to be taken to relax the marketing restrictions.
However, the government said in its response that a 鈥渨orkable solution鈥 would not be found before the end of the year.
Referring to 好色先生TV鈥檚 revelation that the - and following designer of the Basketball Arena, after it was prevented from entering the temporary venue for awards - Jowell added: 鈥淲e also want to make sure that architects鈥re recognised for their extraordinary achievements and that they don鈥檛 get caught by a marketing protocol that shuts them out.
鈥淚 hope that we can focus on how those glitches can be unpicked so that together we can sing in chorus the achievement of which you have all contributed in such great part as leaders of the UK construction industry.鈥
Jowell also called on the government to speed up investment in infrastructure projects and promote investment in the industry as an important means of stimulating jobs and growth, as part ofg UKCG鈥檚 Creating Britina鈥檚 Future campaign, which is backed by 好色先生TV magazine.
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