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ITV has announced that it will not proceed with Hopkins Architects-designed proposals to redevelop its London Television Centre and is instead putting the South Bank site up for sale.

The broadcaster to replace its 45-year-old home with a much larger two-part scheme. Hopkins鈥� proposals featured a 31-storey tower with 213 new homes and a new headquarters building for ITV with 44,434sq m of new office space, 3,632sq m of studio space, and 216sq m of new retail space. The non-residential element of the scheme would have been 14-storeys at its highest.

Conservation group the Twentieth Century Society , dubbing them 鈥渂land鈥� and arguing the scheme would 鈥減resent a massive and impenetrable frontage to a prominent riverside location that is successful and significant due to its permeability and sense of openness鈥�.

ITV moved out of the current buildings in April, relocating to offices in central London and studio space in White City, ahead of the presumed start of redevelopment work. But now it has announced a change of plan.

In a statement, the broadcaster said it had decided to put the site on the market.

鈥淪ince the original decision to redevelop the South Bank site ITV has launched its new strategy and has successfully moved to new office space in Holborn and studios in W12,鈥� it said.

鈥淭hese provide excellent modern, functional and flexible working environments.

鈥淚TV needs to ensure that its property portfolio in London supports the new strategy by giving flexibility to continue to grow, while supporting our ambition to be an agile and increasingly digital organisation.

鈥淏y remaining in our current London office and studio spaces we can focus more time and resource on the areas of the business which will deliver greatest value.鈥�

ITV鈥檚 most recent interim results said the broadcaster was 鈥渢argeting 拢35 to 拢40m cost savings from 2019 to 2021, with 拢15m in 2019鈥�.

While ITV鈥檚 decision to offload its South Bank assets would not stop a new site owner from proceeding with the approved Hopkins scheme, Lambeth council鈥檚 consent is more likely to be taken as a precedent for the acceptability of future proposals.