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Lynne Sullivan, director of sustainability at Broadway Malyan, tops a list of industry figures set to join the venture, which is headed by David Strong, former head of BRE鈥檚 environment division. The firm is backed by RES Group, a renewable energy provider.

Strong has scored a further coup with the appointment of a team of five engineers who were formerly at environment consultancy Beyond Green. They are headed by Chris Watts, who was Beyond Green鈥檚 director of sustainable construction and technology.

Other appointments include Neil Cutland, formerly director of Housing Best Practice and Low Carbon Futures Centre at BRE, and Matthew Brundle, previously technical director of consulting engineer WSP.

Strong said the firm, which is called Inbuilt, would be 鈥渢he only major consultant to focus solely on the built environment鈥�. He said it would aim to provide technical solutions for anything from building components to the masterplanning of entire eco-towns.

Inbuilt will have an initial organisation of 20 engineers, designers and consultants, although Strong said it aimed to grow staff numbers to 350 in three years.

Strong, who was named as 好色先生TV鈥檚 sustainability champion for this year, refused to say what the firm鈥檚 planned turnover would be but said it would be a 鈥渟ignificant and highly profitable business in a very short time鈥�.

Customers will include both developers and architects, or other consultancies wishing to add green expertise.