Space planning expert to head New York office for three years as international client base grows.
DEGW鈥檚 Frank Duffy is moving to the USA to be nearer the architectural practice鈥檚 growing number of global clients. Space planning guru Duffy, who set up DEGW in 1973, will move from the firm鈥檚 London office in 2001. He will be based in New York for three years.

Duffy, who worked in the USA in the 1960s, downplayed the move, saying it was intended to enable him to develop DEGW鈥檚 international work for global commercial clients, such as Andersen Consulting. It is understood that Duffy is also keen to win work from the growing band of Internet start-ups concentrated in California鈥檚 Silicon Valley.

He added: 鈥淧eople have a mindset about this move. I鈥檓 not getting on the Titanic and pulling up the footbridge. Working in the States is more of a lifestyle choice than a practicality. I鈥檓 not abandoning the UK.鈥

The news of Duffy鈥檚 move follows the announcement that DEGW has won a competition to masterplan the redevelopment of the Victoria & Albert Museum in London.

Duffy, a former RIBA president, said the V&A masterplan was very important for the practice. DEGW beat big names Rick Mather Architects, Ian Ritchie Architects and Terry Farrell & Partners to the high-profile project.

Duffy said: 鈥淪tephen [Greenberg, DEGW design partner] has the same fascination for untangling the complex relationship between audiences, content, culture and buildings in museums that I have had for people and the workplace.鈥

The six-month project, which has already started, will involve follow-up work to the spiral extension designed by Daniel Libeskind and Cecil Balmond.

Paula Ridley, chairman of the V&A鈥檚 board of trustees, said DEGW鈥檚 work would look at improving accessibility in the museum, using new technologies and providing better visitor services.

DEGW senior designer Christine Hanway said the project was not a standard masterplan: 鈥淲e are not delivering a set of drawings. We are looking at everything from literature and signage and visitor accessibility, rather than hard building work.鈥

DEGW is also working on the South Bank masterplan with Rick Mather; west London business park Chiswick Park with Richard Rogers Partnership; and the National Holocaust Exhibition at London鈥檚 Imperial War Museum.