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Private housebuilder Crest Nicholson has paved the way for a return to the stock market with a trading update to the City.

The presentation, which was made by chief executive Stephen Stone on Wednesday morning, came while the company was in exclusive talks with Horizon, the listed vehicle of entrepreneur Hugh Osmond. At stake is an estimated 拢350m takeover, which would make Crest a public company again.

It follows a change to its status on 19 May, when it re-registered as a plc, according to documents filed at Companies House, which would be a prelude to listing.

According to two analysts present, the thrust of the meeting was to reinforce the message that the company was not in trouble. In March last year Crest undertook a 拢630m debt-for-equity swap and refinancing deal with Lloyds Banking Group and 24 other lenders.

Kevin Cammack, an analyst at Cenkos Securities, said: 鈥淭here wasn鈥檛 much detail on the deal with Horizon, but it showed how saleable the company is, given the brutal land writedowns it did at the time of refinancing.鈥�

Unlike its listed rivals, Crest wrote the value of its land down to reflect its 鈥渇air value鈥� on the open market rather than a zero margin under accounting rules that govern listed companies. It means that any acquirer would make a higher return on the land. Cammack estimated that the operating margin would be about 15%, as opposed to 0-5% at its listed peers.

Robin Hardy, an analyst at KBC Peel Hunt, added: 鈥淭he land is massively cheaper than the likes of Persimmon, which could make it a fantastic buy for someone.鈥�

Although the company is in exclusive talks with Horizon until the middle of June, there have been reports of interest from Galliford Try and Persimmon. Although analysts have played down a deal with the former as 鈥渢oo big鈥�, they say Persimmon could be waiting in the wings.