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I鈥檓 not usually one for new year predictions, but I think I鈥檓 on pretty safe ground when I say that I expect the rather tired discussion about whether major housebuilders are 鈥渓and banking鈥�, to be given another airing in the year ahead.  

The reason is simple: supply cannot respond as quickly as pent up demand, and an easy explanation is that the housebuilders are sitting on large unused land banks. So in 2014, I am sure figures will be produced saying how many homes could be built if housebuilders could 鈥渋nstantly鈥� build on all the plots they control. 

To be absolutely clear 鈥� we don鈥檛 fear 鈥榰se it or lose it鈥� policies, but I鈥檓 not convinced that when it comes to increasing supply, they will yield many benefits either 

Of course, this will ignore the fact that most of the plots are on sites that have started and are being built just as quickly as the homes produced can be sold. 

It will also ignore the outcome of numerous reviews and studies that have been carried out (OFT, Barker, Calcutt) with not a single one providing any evidence that supply was being restricted because of this issue. 

What commentators and others haven鈥檛 yet grasped is that 鈥渓and banking鈥� just isn鈥檛 part of the economic model that mainstream housebuilders operate to. If we own land that has a viable planning permission, we want to deliver the economic value that will be unlocked by development, as fast as possible. We have no interest in doing anything different and there is nothing that frustrates me more, than when we experience delays getting on site. 

To be absolutely clear 鈥� we don鈥檛 fear 鈥渦se it or lose it鈥� policies, but I鈥檓 not convinced that when it comes to increasing supply, they will yield many benefits either. 

So we do need to move the debate on. If there are sites out there with viable planning permissions and no development is happening, let鈥檚 find out who owns the land. Let鈥檚 establish if there is any good reason why it鈥檚 not being built on and get the land in the hands of someone who will, if there isn鈥檛!

Perhaps more importantly if we really want to increase the supply of new homes, we need to ask 鈥� and answer - a number of better questions, including:

• How can we reinvigorate the small housebuilder sector 鈥� the part of the market that鈥檚 been most in decline? It鈥檚 not a short term issue, but one that has been getting worse for a long time. 
• How can additional affordable housing be funded and delivered in a more flexible way? And what role should there be for local authorities and residential housing providers in this provision?
• And lastly and perhaps most importantly, how can we ensure that the public sector releases more land more quickly. The irony is that this is the one area where we all know the 鈥渓and banking鈥濃�� issue exists, because the public sector controls over 30% of developable land, but the levels in production are much lower than this.

So on reflection, perhaps a 鈥渦se it or lose it鈥� incentive could deliver additional land for development 鈥� but only if it were designed to targeted the country鈥檚 largest land owner - local and central government!

Mark Clare is group chief executive of Barratt Developments