好色先生TV

Here at 好色先生TV, we spend an unhealthy amount of time on construction websites and we reckon that the industry鈥檚 sites often look fantastic. The problem is that the fancier the graphics, the longer it seems to take for a site to load.

Architects and developers appear to be the worst offenders. Their websites have spectacular graphics that show off buildings with 3D animations, interactive floorplans and virtual fly-throughs. There are also quirky homepages, not to mention video clips and photo galleries. The software responsible for much of this wizardry is called Flash. It all looks amazing, but how practical are these sites?

We tested the industry鈥檚 websites to find out (see box, opposite). The results for architects were the most striking. Out of the 50 practices we tested, half didn鈥檛 even qualify for our test because they were Flash-based. This is because Flash sites can be inaccessible to certain types of user, unless they are tweaked in certain ways.

When we revealed the results of our survey last month, we sparked a big debate. People who love images 鈥� mostly web-design agencies 鈥� emailed us to defend Flash and the sites that use it. Others told us they had abandoned Flash in favour of HTML, the language web pages are written in, because they were afraid of alienating users. So who is right? It may seem like a debate for web geeks, but the state of your website can have a big impact on your business.

Martin Hornagold is not a Flash fan. He is managing director of consultant the Marstan Group and the man who conducted the surveys for us. He says slow download times are just one of the pitfalls of Flash. There is also the issue of 鈥渟earch engine optimisation鈥�, to use web jargon. Search engines like Google and Yahoo recognise words, not images, so if your site uses Flash it won鈥檛 be found when someone searches for your company name.

Flash can also exclude people with disabilities. Hornagold says: 鈥淔lash cannot be read by screen readers for the blind and partially sighted. You need to have an HTML alternative site that just has text. It just needs a link that takes you to the HTML site, but it鈥檚 amazing how many Flash sites don鈥檛 do this.鈥�

Sites like www.keppiedesign.co.uk, which came top of our survey for architects, have done well out of sticking to HTML. Keppie Design, a Scottish practice, beat big names like Scott Brownrigg (4), Atkins (5), and Foster + Partners (6) to the number one spot.

Andrew Pinkerton, a director at Keppie Design, says the site came about more by accident than design. 鈥淲e haven鈥檛 done market research. We鈥檝e been focusing on the practice and haven鈥檛 had time to look into using Flash. The site is about 18 months old, and although we constantly update the content, the format has remained the same.鈥�

This is what has riled some web designers about our test 鈥� they reward sites for being functional and accessible but ignore the wow factor you get with Flash.

鈥淚t鈥檚 unfair to totally dismiss Flash,鈥� says Chester Chipperfield, owner of digital agency Emak Mafu, which designs websites for architects including Stock Woolstencroft (www.stockwool.co.uk). 鈥淔lash can make a website look more attractive, interactive and dynamic, and 99% of the online population has Flash installed on their computers. It鈥檚 a must.鈥�

Chipperfield says Flash gives designers complete control over their site. 鈥淔lash is independent of any browser, which means it shows content how designers intend it. HTML sites are hugely restricted to the technology inside the browser.鈥�

But perhaps it isn鈥檛 a straight choice between dull-but-accessible HTML or sexy- but-difficult Flash. Developer Urban Splash relaunched its website last month and managed to find a middle way.

Carl Jordon of Elevator Digital, the web design agency that worked on the new site, says it decided to ditch Flash on its main corporate site, but use it on microsites for particular schemes. 鈥淲here there is lots of text, it鈥檚 better to use HTML,鈥� he says, 鈥渂ut microsites can be 100% Flash or have Flash elements to make them more funky.鈥�

Simon Goodall, of graphic design studio firm OPX whose clients include the RIBA and Scott Brownrigg, likes the mixed approach. He advises using HTML for text and Flash to add pizzazz. 鈥淔lash has to be treated with a bit of respect,鈥� he says. 鈥淭he accessibility issues can largely be overcome with a bit of thought, but it is best used sparingly.鈥�

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