好色先生TV

If talk is cheap, then some declarations about sustainability can feel especially low budget. Many businesses claim to be environmentally friendly, but only some can back up their words with evidence.

British Gypsum recognised that it was not enough just to be doing the right things; customers wanted a third party to verify that its actions were as good as its words. 鈥淚t鈥檚 becoming a business essential,鈥� says Brian Andreas, sustainability leader at the firm. 鈥淚t gives customers peace of mind because a third party has confirmed you are doing these things.鈥�

To get external approval of its sustainability work, British Gypsum decided to have several of its key product ranges certified to BES 6001, a standard for the responsible sourcing of construction products set by the 好色先生TV Research Establishment. Brian says: 鈥淪ustainability is critical to our customers and their clients. As such,this work has been ongoing for some time, but BES 6001 enables us to get recognition for that.鈥�

鈥榁ery Good鈥� certification

In June, the company became the first UK gypsum-based plasterboard and drylining manufacturer to achieve a BES 6001 鈥淰ery Good鈥� rating. The grading applies to its UK-manufactured Gyproc plasterboard, Glasroc specialist boards, and Thistle plasters and cove products.

To get the certification, the firm had four years鈥� worth of its company-wide policies and procedures assessed including logistics, health & safety, and environmental policies, and its efforts to mitigate the impact of its work on local communities. The sourcing and manufacturing processes for the certified products were also examined, including British Gypsum鈥檚 checks on the social and environmental policies of its suppliers.

Key environmental achievements that helped the firm to get the rating include sending no gypsum waste to landfill in 2010 and 2011, which it views as a step towards ending its use of landfill altogether. It also increased the percentage of waste sent off site that is recycled from 64% to 97% between 2008 and 2011. It also met its 2% year-on-year water and waste reduction targets over the four years to 2011.

A number of major contractor and housebuilder customers have said to us that this is a 鈥榤ust have鈥� in their sustainability plans

The company has also cut back on road miles. Making use of new production facilities closer to its customers eliminated 800,000 road miles a year and the firm has also cut the distance travelled by empty trucks by 510,000 miles. The company has also introduced teardrop trailers, which cut its carbon emissions by 5% compared to conventional trailers.

The certification does not just reward all of the above achievements, it has benefits for its customers too. Developers can claim more points when their schemes are graded under the Code for Sustainable Homes and BREEAM if they use products with a BES 6001 鈥淰ery Good鈥� rating. They can claim the maximum six points available for materials in Code for Sustainable Homes or three points of the maximum four in BREEAM. Several major companies, including Marks & Spencer, want their new stores and warehouses to get an 鈥淓xcellent鈥� BREEAM rating while homes built with funding from the government鈥檚 Homes and Communities Agency have to hit level three of the Code for Sustainable Homes, so products with the 鈥淰ery Good鈥� BES 6001 rating that can make this process easier.

Public sector clients and blue chip firms want proof that the products used in their buildings have good social and environmental credentials and BES 6001 helps to provide that. 鈥淎 number of major contractor and housebuilder customers have said to us that this is a 鈥榤ust have鈥� in their sustainability plans,鈥� says Paul Campbell, commercial sector manager at British Gypsum. 鈥淭hey set a high benchmark for their own sustainable performance and are supplying clients with high corporate responsibility targets.鈥�

Using products that have been independently certified can prevent damage to the reputations of contractors and their clients caused by scandals in their supply chain. 鈥淭he bigger customers want to make sure they stamp out any risk related to responsible sourcing,鈥� he says.

Achieving a 鈥淰ery Good鈥� rating is not the end of the story for British Gypsum. The company has put in place a continuous improvement plan that will see British Gypsum improve the level of performance certification achieved and the range of products certified over the next few years. Paul says it鈥檚 important for British Gypsum to keep improving its environmental performance and demonstrate that to customers through certification. 鈥淎t the moment customers would be reasonably satisfied that people have BES6001 certification but we are reaching the point where they are targeting higher performance levels,鈥� says Paul. 鈥淎s requirements and targets become more onerous we will continue to develop business processes and product manufacturing to ensure we are leading in terms of Responsible Sourcing.鈥�

Produced by Client Solutions.
If you鈥檇 like to do a project with 好色先生TV please contact Donna Wright in the Client Solutions team on 020 7560 4291 or email donna.wright@ubm.com.