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Forget golden handcuffs, this is the age of golden prison complexes complete with diamond-encrusted bars and platinum-reinforced doors. Construction companies will stop at very little to keep their top staff from escaping. Even if the offer of more money and bigger benefits initially fails to weaken an executive鈥檚 resolve, ever-increasing notice periods mean there is usually plenty of time to work on a counter-offer to get them back.

鈥淲e鈥檙e seeing more counter-offers than ever before,鈥� says Phil Laycock, a director at Hays Executive, whose annual executive salary guide is shown overleaf. 鈥淎nd for notice periods, three months is the new one month.鈥�

One case he dealt with concerned an individual who resigned to join a company that suddenly went into merger talks. 鈥淗is employers went to great lengths to buy him back,鈥� says Laycock. 鈥淗e was on three months鈥� notice, and so that鈥檚 the time they had to find a reason to get him to stay. They made about three or four counter-offers in terms of jobs, money and status. It ended up being a protracted negotiation over four or five months. They offered him new roles in the organisation to give him something more attractive than the uncertainty he was going into. And they got him in the end.鈥�

Blimey. One of the most popular gambits is to bulk up both senior and junior directors鈥� salaries with stock options 鈥� with a catch. At Balfour Beatty, for example, senior staff only reap the rewards of their annual bonus in shares after three years.

鈥淭he scheme has a retentive element,鈥� says Paul Raby, HR director, 鈥渂ut it鈥檚 also to align the interests of senior staff with those of the shareholders.鈥�

Mott MacDonald also offers employees shares they can build up over time, says Tania Heap, UK HR director. 鈥淚f you have been with Mott for a few years, you build up that share ownership, and that鈥檚 a good reason for you to stay. We don鈥檛 think there鈥檚 anything wrong with being an employer for life.鈥�

Sometimes it鈥檚 not even about the money, adds Heap. She was once approached by a senior director who had been offered a huge sum elsewhere. 鈥淗e didn鈥檛 want us to match the package,鈥� she says, 鈥渂ut he wanted a bit of career direction; he wanted to know where we saw him in the next five years. We offered him a package, and he accepted it.鈥�

He was on three months鈥� notice, and so that鈥檚 the time they had to find a reason to get him back鈥�

Phil Laycock, Hays executive

For senior staff who are already earning a good wage, cash incentives aren鈥檛 everything. Eddie Molnar, managing director of Hills Electrical & Mechanical, is one of those employers that aim to retain staff by offering a better quality of life. He says: 鈥淚t鈥檚 about company culture, workplace environment and social activities as well as the normal incentives. People have to want to work for you, and with the younger generation, quality of life is often more important than how much they are being paid.鈥�

Vaughan Burnand, managing director of Shepherd Construction, agrees. 鈥淪enior people will not go if they are clear about the development they鈥檙e in and how it can satisfy their aspirations,鈥� he says. 鈥淢y executives are as solid as a rock, and they don鈥檛 accept offers from headhunters.鈥� (Note to any particularly competitive headhunters out there: that sounds like a challenge to us.)

But back to the cash. Also on the rise are pensions and the more sobering incentive of death-in-service payments, according to Hays Executive. Pensions continue to move from final salary to less generous money purchase, but there are several with double-digit percentage employer contributions. Death in service can now be as much as eight times a person鈥檚 salary, meaning that they never have to think about life insurance again 鈥� as long as they stick with the company.

If you鈥檙e looking to increase your salary or benefits, it鈥檚 clearly a good time to negotiate. Molnar predicts that staff shortages won鈥檛 ease off for at least three to five years 鈥� but when it does, the ball will be in the court of the companies again.

Burnand agrees: 鈥淭he industry鈥檚 booming now, but loyalty is recognised and remembered. The ones who stay loyal to us are the ones who we鈥檒l want working for us when there鈥檚 a slump in the market.鈥�

And finally, Laycock has a cautionary tale for anyone wanting to play hardball. He remembers an individual who played two companies off against each other to try to get the best package. 鈥淭hey knew he was trying to play them against each other. He found himself in a situation where the company who had made him the offer was so unimpressed by the way that he was trying to play it that they withdrew the offer, at which point the individual found himself in a rather awkward situation. In the end, he was out of work. You play that game at your peril.鈥�

Credit: Anna Marrow