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Wouldn鈥檛 you love to have been a fly on the wall when Alex de Rijke stood up in front of an audience of no-nonsense Castleford residents and told them that he wanted to cover their market stalls with an enormous portable Pringle? Or when Sean Griffiths of FAT Architecture tried to excite the same audience with his plans to install a beach and a floating Chinese restaurant on the River Aire 鈥� until recently, the home of much of West Yorkshire鈥檚 industrial effluent.

Well, you鈥檙e in luck 鈥� you can be that fly. Castleford, in West Yorkshire, or 鈥淐as鈥� as it is known to locals, is to be the subject of a television series to be produced by Channel 4 and Talkback Productions. More ambitious than most reality TV shows, The Castleford Project aims to film the regeneration of an entire town. To provide the necessary element of sadism, in the first programme a group of architects take turns to present their concepts to an audience of locals, who then vote off the ones they don鈥檛 like. Of the architects who took part, Sarah Wigglesworth, Allen Tod and McDowell & Benedetti were saved from eviction, whereas Edward Cullinan, de Rijke Marsh Morgan and FAT went off for the early shower.

The man in charge of co-ordinating the scheme

is David Barrie, an executive producer with Talkback Productions. If you imagine him as a cynical media reptile aiming to advance his career by stitching up an ailing former mining town, then think again. Barrie really cares about the place. No, honestly. He has his office in the town and is up there three days a week. All the problems of running nine major regeneration projects 鈥� and filming it 鈥� are his.

But does this amount to anything more than Changing Rooms applied to an entire city? 鈥淧eople can call it a makeover but that鈥檚 really just bollocks,鈥� Barrie says tersely. 鈥淎ll the projects here pre-dated the television show. We鈥檙e doing absolutely loads of community consultation to capture it as a social experience.鈥�

All the same, Barrie is in a tricky situation. He draws his salary from both Talkback and Wakefield council, and so he is the only person in the whole enterprise who wants a rejuvenated Castleford and a cracking TV show. He faces a fight on three fronts. He鈥檚 got the public hassling him for not moving the project on more quickly. He鈥檚 got the council holding him back from going too fast. And he鈥檚 got to keep tabs on six Talkback employees in Wakefield who follow the main players around hoping to record some interesting exchanges. 鈥淭he Channel 4 guys try to find the edges,鈥� he says. 鈥淭hat鈥檚 what journalists do 鈥� I鈥檓 one myself.鈥�

Barrie made his name producing highbrow programmes such as Omnibus and The Late Show,

where disagreements were mostly concerned with the application of Cartesian dualism to the early work of David Hockney. Now he gets shouted at in community meetings. A bit. Actually, the townfolk are generally supportive. Castleford beat off four other rundown towns to secure the programme partly because it had projects that were already going ahead but also because of the strength of community support.

Nor has Barrie had to work alone. The Castleford Project has been supported by Wakefield council, English Partnerships, Yorkshire Forward, Eastern Wakefield Primary Care Trust, local environmental charity Groundwork Wakefield and The Coalfields Regeneration Trust.

It鈥檚 very difficult to go from what people want to what鈥檚 actually going to happen

David Barrie, executive producer

Even so, Barrie is wearily familiar with the problems that afflict the construction industry. 鈥淚t鈥檚 very difficult to go from what people want to what鈥檚 actually going to happen,鈥� he says. A good example is a floating bridge, suggested by McDowell & Benedetti, which has required a great deal of preparatory work. 鈥淏y the time the programme goes out, it will be the best part of three years since we started. There鈥檚 all sorts of compulsory purchase and land issues and section 106s to negotiate.

鈥淭he good thing about people round here is they speak their minds,鈥� he adds. 鈥淎t the town meetings they say things like, 鈥榊ou鈥檝e been working on this bridge for eight months and nothing鈥檚 happened. What鈥檚 going on?鈥� and I鈥檓 there saying, 鈥楪ive me a break: it鈥檚 got to stand up for 120 years and it鈥檚 your money鈥�.鈥�

The centrepiece of the town鈥檚 regeneration will be the project to transform the river front and build the bridge to connect the town to 鈥渢he island鈥�, a self-contained community on the other side of the River Aire. However, some of the 鈥渋slanders鈥� across the river want nothing to do with the bridge and the increased parking it will bring. Others are more positive. We drive over to visit local resident Wendy Rayner, a forceful personality tipped to be a star of the programme.

Wendy is hopeful that something will happen. 鈥淓verybody is for these ideas but our council鈥檚 not very good at getting its finger out,鈥� she says. 鈥淚 am 61 this month and we鈥檝e been waiting for a new library and museum since I was in the infants鈥� school. If this bridge thing comes off I hope to God I see it before I get my wooden jacket, you know what I mean?鈥�

Wendy鈥檚 family goes back 170 years living in the same street. But she shares the progressive views of the programme makers. 鈥淚鈥檇 like to see Castleford put on the map,鈥� she says. 鈥淟oads of people were put out of work around here. Nobody wants to go back to what it was 鈥� we have grass now where it used to be mucky.鈥�

There are limits, though. Wendy doesn鈥檛 take kindly to media types messing about with her home town. And she has an implacable and slightly bizarre hatred of the town鈥檚 most famous son, the sculptor Henry Moore, because he left and never returned. She even spits on the ground every time she passes the Henry Moore surgery.

She was also one of the residents to take a dim view of the more outlandish ideas. 鈥淲e wanted something to comply with the history of the place, not something wacky,鈥� she declares. 鈥淚f they come up with owt wacky, they鈥檒l be whacked on the heads.鈥�

Because of this, the designs that did get the nod are challenging and inventive. Castleford resident Rita Davison works with the project to regenerate a disused allotment in Cutsyke, on the outskirts of town. The idea here is to turn the space into a children鈥檚 play area, with a 鈥減lay forest鈥� designed by Allen Tod Architects. The concept links stylish design with an awareness of what a nine-year-old might find fun.

If they come up with owt wacky they鈥檒l be whacked on the heads

Wendy Rayner, resident

Rita, who is about as shy and retiring as Wendy, founded the Cutsyke Community Group four years ago, well before the cameras arrived. The project is about to go in for planning and the group has helped secure the 拢250,000 funding.

Rita seems genuinely enthusiastic. 鈥淲e鈥檝e got to realise it鈥檚 a programme to be aired on telly,鈥� she concedes.

鈥淏ut hopefully it鈥檒l show people that regeneration can take place in your area if you get together.鈥�

The presence of Channel 4 took a bit of getting used to for Rita, who describes herself as 鈥渘ot very photogenic鈥�. 鈥淪ome people in the group don鈥檛 like it,鈥� she says. 鈥淭he first time the camera bloke came for me I said I鈥檇 kneecap him if he filmed me.鈥�

Most Castleford residents still retain this feisty attitude. A lot of people roaming around Carlton Street, the long thoroughfare that makes up much of the town, had never even heard of the project. Or if they had, they instinctively thought it wouldn鈥檛 work. This wariness is understandable: a town that lost 90% of its mining jobs and has no schooling beyond 16 does not automatically assume that architects and TV companies constitute salvation.

Barrie seems wary of predicting unqualified success. 鈥淭his project lives or dies on whether it can deliver,鈥� he says. 鈥淚f it doesn鈥檛 deliver then the programme will have to tell a story of how it didn鈥檛 work.鈥�

There鈥檚 potential, though. Cas residents need to see something built, or themselves on the television, before they see the project as a winner. But if all the projects get moving, the town could start the journey back to prosperity and begin to be worthy of its community. Barrie might even be seen as the Saviour of Castleford. If not, then Wendy Rayner may have some spare spit.