I have been saying for years to stakeholders that householders and consumers are ignorant of the benefits that sustainable technology can deliver because it has been poorly sold to them (鈥淩eport shows green benefits elude homeowners,鈥� 24 June, building.co.uk)

It is therefore very pleasing to hear that the Chartered Institute of Marketing Construction Industry Group agrees that the concept of sustainability needs to be sold to householders. Can they please tell that to environmental lobby groups, as unfortunately, most of these regard 鈥渟ales鈥� as a dirty word.

Can they also please tell this to Energy Savings Trust who have wasted hundreds of millions of pounds of taxpayers鈥� money on marketing because they have no sales arms for follow-up, resulting in leads disappearing into a huge black hole.

Nigel Farren