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What is beauty? And how does beauty manifest itself in new housing developments? These questions have been prominent in planning policy since the government鈥檚 creation of the in 2018.

Published in January 2020, the commission鈥檚 report led to revisions within the  which place a new emphasis on aesthetics. 鈥淏eauty鈥� is now included in the definition of sustainable development and features throughout the revised policy document.

It was a perceived absence of beauty in new housing that initiated this: a belief that development is too often driven by utility, convenience and developer profit, resulting in mediocre, bland, ubiquitous buildings. The underlying political driver is housing targets 鈥� enhanced quality, it is hoped, will encourage local support and thereby lead to enhanced quantity. As the then communities secretary, Robert Jenrick, said, new developments which meet with community approval are less likely to be resisted.

This premise was supported by which found that fewer than one in 10 UK residents felt new homes were built to a high standard of design and 77% felt cost was too often an excuse for bad design. And yet 63% believed new homes can be well designed without greater expense.

The inevitable problem with mandating for 鈥渂eauty鈥� is in defining it. Nothing is more subjective. Context is everything.

Motivation (which could be, for example, an architect鈥檚 desire to earn a fee or a nimby鈥檚 opposition to development) is questionable. It is notable that the term 鈥渂eauty鈥� is not defined in the glossary of the revised NPPF, leading to the suggestion that its application may be as flexible as is necessary to deliver on the ultimate goal of increasing housing numbers. This clearly runs the risk of diluting the intent of the policy wording.

Rightly or wrongly, tradition versus innovation lies at the heart of architectural aesthetics. Many traditionalists believe that if new developments were as picturesque and Instagram-friendly as existing towns and villages, they would be welcomed. Conversely, those who favour innovation believe that an adherence to the vernacular presents the risk of simply adding twee characteristics to dull boxes.

If the Georgians had indulged in pastiche, they argue, we would lack the architecture that some are so keen to imitate. Proponents of innovation are quick to point out that no fewer than 92% of residents of the UK鈥檚 most modern town, Milton Keynes, . The town is already host to 27 conservation areas!

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The government may currently be in limbo but at Blenheim Strategic Partners we fully support a commitment to enhance the place of design and beauty in the planning system, on the proviso that it ensures innovations in design are encouraged and recognised by decision-makers 鈥� not unduly stifled. The subjective nature of beauty needs to be recognised 鈥� beauty is more than imitation.

Our experience, however, is that craftsmanship, material use and imagination define good architecture, yet these terms were absent from the commission鈥檚 report. This suggests a reluctance to sacrifice economic efficiency for quality.

We strongly advocate for good design in new communities 鈥� for a host of reasons, which extend far beyond an enhanced likelihood of planning consent. But 鈥渂eauty鈥� (described by the Oxford English Dictionary as 鈥渁 combination of qualities, such as shape, colour or form, that pleases the aesthetic senses, especially the sight鈥�) is too narrow a concept for the role that good design can play.

A beautiful development is one that prioritises the natural environment, sustainable lifestyles, harmonious communities, accessibility and diversity. We work with the local vernacular because of its sustainable credentials and durability: not because we believe in imitation or pastiche, but because selecting the best from the past and complementing it with the best innovations is the essence of good design and design evolution.

Beauty is frequently present in innovation: there is as much beauty in our proposed Passivhaus scheme at Hill Rise in Woodstock, Oxfordshire, as in the homes constructed of local materials ever present in the local vernacular.

Knight Frank鈥檚 2020 report , published in response to Living With Beauty and in anticipation of the changes to the NPPF, profiled new communities developed with quality as an explicit aim, of which Park View is one.

The case study praises Blenheim Estate Homes鈥� 鈥渄esign standards of the highest quality鈥� which 鈥渃omplement and enhance the centuries-old legacy of the Blenheim Palace world heritage site鈥�.

Legacy is the focus of Knight Frank鈥檚 appraisal, specifically the 鈥済enuine vested interest in the strength of both the local community and the local economy鈥�, including affordable housing provision, local employment schemes and the early use of design codes to preserve quality on many levels. 

Knight Frank鈥檚 depiction of Park View and its focus on legacy demonstrates that beauty is not skin-deep, and the 好色先生TV Better, 好色先生TV Beautiful Commission reaffirms this, stating that 鈥渓egacy will define beauty long term鈥�. As John Keats stated in , 鈥渁 thing of beauty is a joy for ever 鈥� it will never pass into nothingness鈥�.

Our aspiration has been, and continues to be, to build the conservation areas of the future: developments whose beauty will endure not solely because of the materials used but because of the strength of the community and its desire to conserve the quality that exists on many levels. However, we believe that the agenda has moved on: beauty is still of fundamental importance, and this needs now to be overlaid with the need to address climate change and the impact of that on design.

Roger File is property director of Blenheim Estate and chief operating officer of Blenheim Strategic Partners