好色先生TV

Whether it鈥檚 text messages or the upcoming construction diploma, the industry is trying any number of tactics to get down with the kids. This summer鈥檚 latest wheeze is ConstructionSkills鈥� selection of online games.

One game (pictured below) features Little Jimmy Hambroke, who has to clean up his room, which he鈥檚 鈥渢urned into a building site鈥�. The games are aimed at 14 to 19 year olds and the creators claim they鈥檝e collectively had 1 million plays in the past three months, as well as glowing responses from teenagers on social networking site Bebo.

Even so, it seems doubtful that many over the age of 13 would take to Little Jimmy. He鈥檚 fun, but just a bit patronising.

Still, the word on the web is that the future of construction education lies in interactive technology.

If you want to get your nippers following in your footsteps, why not go old-school with city-building games that were pioneered in 1989 by SimCity. Since then, there鈥檚 been City Life, Tonka Construction, Civilization and BridgeBuilder, all offering much of the same.

Better still, there鈥檚 Construction Destruction, which is a bit like Fifa Manager for contractors, except you get to swing a virtual wrecker鈥檚 ball. If you do well, you get to become a tycoon 鈥� and who wouldn鈥檛 want that?

For younger kids, there鈥檚 Bob the Builder鈥檚 website, the highlight of which is Scrambler鈥檚 Rabble, where you can join Scrambler in his off-road adventure collecting sunflowers and avoiding puddles.

Not the most realistic portrayal of the construction industry but, then again, maybe it鈥檚 better that way.