A letter in defence of the Green Deal

Industry is working to ensure Green Deal qualifi cations and accreditation procedures are in place to protect consumers

Regarding Isabel McAllister鈥檚 article The greenest ever (8 March 2013, page 31). Sorry Isabel, but I can鈥檛 let this one go.

Which opinion poll you are referring to? There was one done by the Electrical Contractors鈥� Association in December last year. It said that 98% 鈥渄idn鈥檛 fully understand鈥� the scheme, actually it was 62% that hadn鈥檛 heard of the Green Deal. There鈥檚 a big difference there. Of course, that is also before the scheme actually launched. There was then another YouGov poll done for Behaviour Change shortly after launch and it showed positive awareness, including over 50% awareness in men aged 60 or over (potentially a key target audience for Green Deal).

I鈥檓 not saying the Green Deal is perfect, but let鈥檚 not be overly negative - especially if the figures don鈥檛 actually support that.

John Alker, director of policy and communications, UK Green 好色先生TV Council

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