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To Madrid for the British Council of Office鈥檚 鈥淎 Brave New World鈥� conference, not exactly the world of Huxley鈥檚 reproductive technology, sleep-learning and psychological manipulation but certainly sleep deprivation courtesy of Madrid鈥檚 late-night bar culture and attempted psychological manipulation by the presenters.

It was brave to go to Madrid, with Spanish unemployment running at 27% and whole new, stunning office complexes standing empty with no prospect of tenants. Understandably, the economy, infrastructure and whether we are coming out of recession were the main themes of the conference programme. And the question that reoccurred was 鈥渨hat will the world of offices look like post-recession?鈥�

The first charge was led by one-time chancellor Lord Lamont with Lord Myners, former chair of Land Securities, and Sir Stuart Hampson, chair of Crown Estate and formerly of John Lewis. Lamont stated that we are in the worst recession since the thirties but should be back to 2% growth by the next election. He supported quantitative easing, which had maintained asset values, and made the case for a return to banking normality. He saw green shoots in the car sales figures, which was brave considering his 1991 green shoots prediction. Myners supported QE and the banks (he has a hedge fund) but thought that the UK must turn to the East to find markets for our expertise. Hampson agreed and added that new more efficient buildings will always be sought by UK industry, for competitive advantage, and landlords should engage more with tenants.

So, the consensus was that the banks would be rehabilitated and recapitalised by the end of 2013, driving us back into growth with an emphasis on trading with the East.

The next plenary brought Lord Adonis (you鈥檝e got to love the name), Dame Helen Alexander (chair of the Port of London Authority as well as 好色先生TV鈥檚 parent company, UBM) and Professor David Begg (adviser on everything that moves south of Edinburgh) to the stage to talk transport infrastructure. The case was well made, on capacity grounds alone, for lacing the country together with high speed trains (HS2), better roads and a London north-south link. Staggeringly, London鈥檚 population is predicted to rise to between 8 million and 9 million - that鈥檚 like adding another Birmingham to the city with all its attendant houses, schools, hospitals and so on.

The consensus was that the banks would be rehabilitated and recapitalised by the end of 2013, driving us back into growth with an emphasis on trading with the East

Adonis鈥� revelation was that any big UK decision on transport infrastructure would be so unpopular that it could only be taken at the beginning of a new parliament; otherwise it would be political suicide. So, the reports have to be done in the old parliament and sit, oven ready, undecided upon ready for the next. This is the fate of London鈥檚 airport capacity - a third runway at Heathrow, Boris Island, an expansion of Stansted or any other option. All speakers favoured expanding Heathrow due to the number of multinational HQs that surround it.

The final plenary chaired by our industry national treasure, Paul Finch, brought architects Glenn Howells, Rafael de La-Hoz and Simon Allford together to debate 鈥淎rchitects: Celebrity Chefs or Good Cooks?鈥�. A refreshing change, not only in subject and tone, but also to have some local Spanish input from de La-Hoz, who talked about his beautiful work that translates offices into quality architecture more akin to museums and institutional buildings.

Howells gave us a tour some of the world鈥檚 great architects and office buildings - the Chrysler and Mies鈥� Seagram in New York, Carlo Scarpa, the Shard - and speculated about the tension between the necessary utility of a building and its appeal as an icon.

But it was left to Allford to deliver the definitive tour de force talk on the nature of celebrity architects, architecture, icons and the cities we live in, where the buildings are stage sets for the rich diversity of life. For all the world like a Bartlett lecture, Simon drew on diverse imagery from Bacchanalian feasts and Hogarth鈥檚 London to posed photos of the architectural elite at the court of Philip Johnson. His final recipe for our delectation was for a 鈥渦niversal building鈥� which could flex between office and residential, echoing 鈥淟ong Life, Loose Fit鈥�, Alex Gordon鈥檚 prescient contribution to the RIBA conference in 1972.

Amid the plenaries were the usual tours and breakout sessions. I chaired one asking, 鈥淐an we achieve radical change to improve quality, cost, speed - and profit?鈥� My panelists and audience told me there was no need, they had already done it. Living in denial, methinks! At another session, 3DReid told of the 80,000ft2 grade A office building they have designed for Ray O鈥橰ourke, which is to be built on site in 100 days. Now, that鈥檚 more like it.
And the answer to 鈥渨hat will the world of offices look like post-recession?鈥� - better value, more landlord / tenant collaboration, more flexible and more social - all a bit Google.

Jack Pringle is managing director at Pringle Brandon Perkins + Will and chair of the Construction Industry Council