James Bond鈥檚 favourite car maker gets an appropriately elegant design workship
An Aston Martin DBS (with or without the Norton-Villiers supercharger) is James Bond鈥檚 car of choice, so it is not surprising that the firm that makes it has a design studio that is as perfectly groomed and glamorous as 007 himself.
The building is located in Gaydon, in the heart of Warwickshire, next to the company鈥檚 factory. 鈥淭he modular oak structure and glass combine well with the stonework of the headquarters and surrounding countryside,鈥 says Marek Reichman, Aston design director.
The interior has a similar sensory impact as the cars. 鈥淲e have the smells and colours of Aston Martin around us,鈥 notes Reichman, referring to the delicate wood that seems almost carved by hand, the stainless steel finishing and travertine marble flooring.
The studio is not just attractive; it is also functional, thanks to Reichman鈥檚 instrumental role in the design process.
At 2,700m2, the main studio provides ample space for five full-scale clay models to be built simultaneously. One side is faced entirely in glass that allows natural light to flood the studio, but it is north facing, to avoid direct sunlight hitting the cars.
鈥淎 studio has to allow you to view cars from all angles,鈥 says Reichman. He worked closely with the architect to create an interior that follows 鈥渢he flow of the design process鈥.
Most crucially, this is Aston Martin鈥檚 first design studio. It shared its creative space with Land Rover and Jaguar, its sister brands at Ford, until last year.
Reichman says: 鈥淭his will let us make far more ideas a reality.鈥
Project team
Client Aston Martin
Architect Weedon Partnership
Project manager, builder and pre-fab supplier Holzbau Saurer
Postscript
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