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Determined to trail-blaze new trends in the property sector, this year鈥檚 MIPIM aimed to ignite debate and drive the dialogue concerning the future of the industry. In their presentation on the future workplace, Equiem鈥檚 Adam Malik and Knight Frank鈥檚 Mike Thornton focused on a key driving factor 鈥� changing demand. For millennials, for example, it鈥檚 not just about money, it鈥檚 about lifestyle. Colin O鈥橰eilly from Qube agreed, claiming that those just entering the workplace have grown up with technology and are 鈥渦nderwhelmed by the technology available in our offices鈥�.

WeWork has capitalized on the fact that people, young and not-so-young, are looking for an emotional connection to a space, in addition to the technology that will facilitate a great user experience. In line with this, 鈥榩lacemaking鈥� is a relatively new buzzword on the property realm鈥檚 radar; it describes the approach behind ensuring a building connects with a community, a place, or even a city.

Tech plays a key part in this endeavour and this new focus binds the property sector to the unified communications and collaboration (UCC) market that, according to a report by Global Market Insights, will be worth over $57bn by 2024. Andrew Mawson, founder of worldwide workplace consultancy Advanced Workplace Associates, believes this growth is testament to the fact that there鈥檚 a growing trend towards organisations embracing mobile and flexible working; a trend that has stemmed from technological advancements and initiatives, including the proliferation of mobile, connected and 鈥榖ring your own鈥� devices.

Leesman has surveyed more than 300,000 employees worldwide across 2,000+ workplaces. The data reveals that only 57 percent can agree that the design of their workplace enables them to work productively. One reason for this might be down to organisations providing poor space information to users. According to Boston-based consultant CEB, businesses lose $31 million per annum because employees don鈥檛 have the information they need to find a suitable work station. In light of this, occupiers are now hungry for data-driven solutions that will give people the tools to choose a space that is best for their preferences. Platforms such as Freespace exist to meet this demand.

鈥楤oldness鈥� and 鈥榠magination鈥� were the key words that underpinned MIPIM 2018. Tech and data, it seems, presents an opportunity to fuel this boldness and this imagination. The advanced part of the real estate and construction community is looking at the science behind data analytics to see where they can take a project by zooming in on the people and envisaging how a building will support a particular community. We鈥檙e just at the beginning of the journey but perhaps tech and data will help pave the way鈥�