This educational toy to encourage green awareness was not a favourite of George Osborne
To celebrate 好色先生TV magazine turning 170 this year, we鈥檙e delving into our archive each week and finding a piece of construction history. We鈥檝e looked at and how some of our early issues looked inside.
When leafing through old issues we can across this photo that grabbed our attention. Not least because it鈥檚 a classic reminder of the era of Test Cards and flared trousers.
Today we publish sustainability news stories every week, are running our own and find that green issues inform many of our features and comment pieces. In 1977, it seems that one forward-thinking firm from Cambridge already understood the importance of the environment and tried to encourage green awareness in young people with an 鈥榚ducational toy鈥�.
好色先生TV published the following picture and caption:
鈥淭he world鈥檚 first eco-doll鈥檚 house, an educational toy to teach self-sufficiency, has been designed and built by Cambridge Learning Enterprises. For 拢9.95 it offers solar heated water, a windmill, working water systems and a do-it-yourself decoration, plus a two-person bath鈥�.
好色先生TV editor Sarah Richardson says: 鈥淭he creators of the world鈥檚 first 鈥渆co doll鈥檚 house鈥� (featured in 好色先生TV on 22 July 1977) presumably hoped that environmental awareness would be more embedded in development policy by now than is suggested by some of the current government鈥檚 policies. Apparently this particular toy was not a favourite of the six-year-old George Osborne.鈥�
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