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A brutalist car park in a prime part of London鈥檚 West End is to be demolished to make way for an Eric Parry Architects-designed hotel.

Westminster City council this week cleared Parry鈥檚 10-storey structure, which will feature ceramic cladding in a banded pattern, for the site of Welbeck Street Car Park, just north of Oxford Street.

The car park, designed by Michael Blampied and Partners and completed in the early 1970s, has a distinctive geometric motif, placing it at the 鈥渓ighter鈥� end of the Brutalist spectrum.

It was denied listed status earlier this year by the Department for Culture Media and Sport on the advice of Historic England.

The government heritage adviser said that while the building 鈥渟tands out nationally as an exemplar of 1960s car parks鈥�, it did not compare well with 鈥渕ore striking and slightly earlier commercial buildings in the Pop Art movement鈥�.

Parry鈥檚 replacement scheme will deliver a new 206-room structure for developer Shiva Hotels featuring a ground-floor caf茅, a bar and restaurant, a publicly-accessible spa higher in the building, and a roof terrace.

The design and access statement supporting the proposals said the architect had examined the potential of reusing parts of the existing structure for the hotel development.

However it said that at 2.1m the structural height of its floors was very low, prohibiting the reuse of the existing building鈥檚 frame, while reuse of its existing fa莽ade would entail 鈥減otentially costly re-engineering with a considerable loss of floor area鈥�.

The statement added that raising the existing building鈥檚 fa莽ade so that its pre-cast diamond-shaped apertures matched with the new hotel鈥檚 proposed floor levels had been considered, but differing dimensions between the car park levels and modern hotel standards meant 鈥渘o suitable solution was found鈥�.  

Recommending the Parry proposals for approval, Westminster planning officers said the scheme was a high-quality building that would contribute positively to, and preserve and enhance, the character and appearance of the local area.

This is a bold, eye-catching design, of high quality and it is considered acceptable in this location,鈥� they said.

Although the 0.12 hectare development site is on the edge of the Harley Street Conservation Area and the Stratford Place Conservation Area, it does not sit inside either.

Planning officers said the scheme would not harm nearby heritage assets, which include the Oriental Club and St Peter鈥檚 Church, both of which are grade I-listed.

Welbeck Street Car Park was originally built for department store chain Debenhams, whose flagship Oxford Street branch is immediately south of the structure, and whose UK head office is immediately east.