Residential tower in north-west London for developer Essential Living to be built for private rented market
Grid Architects has unveiled plans for one of the UK鈥檚 first purpose-built private rented sector schemes in Swiss Cottage, north-west London.
The 24-storey tower at 100 Avenue Road, developed by Essential Living, comprises 148 apartments designed specifically for renters, which will be managed by the London developer.
The scheme also includes a low-rise building above Swiss Cottage tube, as well as ground level retail and leisure space.
Essential Living is backed by M3 Capital Partners, who manage US pension fund money.
Craig Casci, director at Grid Architects, said: 鈥淲hat鈥檚 exciting about Essential Living is that we鈥檙e designing a new type of product.
鈥淭hese are homes designed purely for renting and the way people interact with the buildings will be thought of holistically. 鈥淭his means the 鈥榟ome鈥� begins at the door of the building not at the door of the apartment.
鈥淭here鈥檚 a high focus on communal areas and on ensuring the ground level commercial space creates a dynamic sense of community.
鈥淏est of all, rather than being penthouse flats, the top floor are used for shared amenity space for residents.鈥�
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