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A 拢350m transformation of London鈥檚 famous Centre Point tower was last night given the go-ahead by planners, despite local opposition.

Camden council granted the Centre Point partnership between developers Almacantar and Frogmore permission for a major overhaul of the 1960鈥檚 Centre Point complex under a scheme designed by Rick Mather Architects and Conran & Partners.

As 好色先生TV reported last year, Sir Robert McAlpine is firm favourite to build out the scheme after it was brought in to do pre-development work.

Chief executive of Almacantar, Mike Hussey, said: 鈥淲ith Crossrail鈥檚 arrival, there is growing impetus behind the drive to revitalise this part of London and Centre Point has to be at the forefront of that.

鈥淲e intend to transform the way Londoners view and interact with Centre Point, while always staying true to its heritage. Our ambition is to ensure the scheme is re-established as a landmark destination that Londoners can be proud of.鈥�

Paul White, Frogmore chairman and chief executive, added: 鈥淭his is a victory for intelligent and sustainable thinking. The area has been blighted for too many years and London, looking forward to Crossrail and other huge investment, needs its arrival experience to be of the highest quality.鈥�

However, architectural conservation group the 20th Century Society, St Giles Church, the Bloomsbury Conservation Area Advisory Committee and customers at adjacent pub the Intrepid Fox, all argued at Thursday night鈥檚 meeting for the scheme to be thrown out.

Under the project, the pub - famous among rock music fans - would be demolished to make way for social housing.

The 20th Century Society argued the pub is architecturally important and that the new design is a 鈥渃rude extension鈥� to Centre Point that would 鈥渃ause substantial harm to a Grade II-listed complex鈥�.

Almacantar and Frogmore said they were working closely with Transport for London and local authorities to ensure a better public realm and better connections to Oxford street, Soho and Covent Garden.

The two said plans for this phase of the redevelopment will include:

• 82 residential apartments, ranging from one bed apartments to four-bed duplexes
• New shops and restaurants created by removing the mezzanine floors and recent partitions
• A new building delivering 13 affordable housing units on-site
• New shop frontages, and improvements to the brise-soleil concrete lattice work at first floor to make the building feel more transparent and welcoming
• Improvements to the building, including cleaning and repairing the iconic fa莽ade and making the building significantly more energy efficient
• A commitment from Camden and Transport for London to deliver a 鈥渨orld class square鈥� and transport hub in the heart of the West End.