Cyril Sweett boss Dean Webster on the firm鈥檚 plans for international growth
Dean Webster has had a busy couple of years. The chief executive of consultant Cyril Sweett admits that just three years ago he was still unsure of what he wanted out of his career. Now he is leading one of the UK鈥檚 biggest QSs towards its turnover target of 拢100m within four years and is finalising plans to establish its first international offices in the new year.
鈥淟ooking back just two or three years, I鈥檓 pleased at achieving what I have done,鈥 he says.
Last week, Cyril Sweett released a healthy set of annual results and announced plans to expand to the Middle East in the new year and to India in April.
Offices will be set up in these areas and, if all goes well, further expansion is in the pipeline.
On the company鈥檚 current position, Webster admits that, although the results look good (see box below), it is the international growth that is the real big news for Cyril Sweett.
鈥淭he market in general is good and so everyone in our peer group should be producing good results,鈥 he says. 鈥淚n terms of achieving growth, I鈥檝e made no secret that I want to make the company an international player. I want to see that delivered.鈥
Operating on a wider basis should start creating some mainstream revenue abroad and Webster hopes the company鈥檚 overseas businesses will eventually bring in 拢15m.
Only a fool would say they鈥檝e got it all sorted and it鈥檚 definitely going to be okay
Dean Webster
The group will work as part of a joint venture out in Dubai with consultant DG Jones and Partners. The companies already have strong links and DG Jones鈥 roots and contacts should make the bedding down process easier for Cyril Sweett.
Webster is confident the company has a good chance of succeeding abroad and says only the best people will be heading the new offices. Richard Kingston, currently the director of Middle East operations, will be director of the Dubai office, leading a team of about eight staff. The director of the India office, which will hope to capitalise on the country鈥檚 growing retail market, has yet to be announced.
Webster adds that despite having confidence in the global strategy, he will still be keeping a close eye on the process. 鈥淥nly a fool would say they鈥檝e got it all sorted and it鈥檚 definitely going to be okay,鈥 he says.
As well as its expansion plans, Cyril Sweett will be concentrating on training next year 鈥 something that Webster feels needs better organisation.
鈥淚f someone asked for sponsorship for training I鈥檇 be happy to do that, but we need to be more structured about it.
鈥淭here are too few leaders in this industry,鈥 he says. 鈥淚t鈥檚 not as sexy as some other industries and so it鈥檚 not attracting the best people. More support for young people would make the profession more attractive.鈥
As Cyril Sweett prepares for a period of growth, Webster says he plans to stick around and see the strategy through: 鈥淚鈥檝e only been in in this role since January 2005 and from that perspective I think there is a lot more to be done. I鈥檓 not planning on going anywhere yet.鈥
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