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Picture this. It is sub-zero outside, but you are sitting comfortably in your new-build home with very little if any heating required. There are no draughts under the perfectly fitted doors or from around the snuggly inserted windows. You are blown away by the quality and amazed in the knowledge that you could buy a house just like this and 鈥渉ave it knocked up in a day or two鈥�. 

This is not a pipe-dream description of Britain in 20 years鈥� time 鈥� although it could be. It is construction analyst Tony Williams鈥� factual account of modular homes today in Sweden, where he spends half his year. 好色先生TV Value鈥檚 Williams says the precisely manufactured homes in Sweden are not only of very high quality but also produced at top speed and with minimal waste 鈥� not a description you are likely to hear in relation to British new-build housing. 

About eight out of 10 detached houses in Sweden are built using modern methods, according to a study by University of California, Berkeley. The study also revealed at least 30% of new-build multi-residence buildings in the country use a significant degree of prefabrication, meaning at least 45% of overall housing is produced using some form of offsite manufacture. 

鈥淚f it builds houses quicker and reduces the number of professional construction skills needed, it鈥檚 a winner for me鈥�

Stephen Kinsella, Homes England

The country has a history of using manufacturing techniques to build its homes, according to Swedish timber company S枚dra鈥檚 group sales director, Andreas Jonasson. He says: 鈥淲e have a lot of housing factories around Sweden that are producing timber houses for families. We have a tradition of building that way.鈥� There are several reasons for this tradition, according to Jonasson, whose company is also a big exporter to the UK. 

One reason is Sweden鈥檚 severe climate. The relatively short amount of time that the ground is soft enough to build upon in Sweden requires the use of offsite techniques to shorten the onsite installation process, he says: 鈥淥therwise we鈥檇 never build any houses.鈥� 

There has also been a push by the Swedish government to improve sustainability within the construction industry, says Jonasson. In fact, he says, the government has allocated areas in cities around the country where any new structure must be manufactured from timber in order to promote sustainable building practices.

Could it happen here?

So how far away are we from the Swedish situation, and what鈥檚 stopping us getting there? According to the British Standards Institution only about 10% of all building projects in the UK are delivered using offsite methods, with its use much more common in the construction of hotels and schools than housing. The UK has a history of building in brick and concrete, while for Britons the notion of manufactured homes often conjures up images of drafty post-war prefabs that all look the same. Professor Alex de Rijke, a director at architecture practice dRMM, says: 鈥淭he legacy left was that modular homes were considered cheaper, poor quality, ugly and uninspiring.鈥� 

But more significant than negative public preconceptions, according to Jonasson鈥檚 British colleague at S枚dra, Jeremy English, is the view of many in the construction industry that offsite manufacturing is no more than a back-up plan for traditional building methods. English, who is UK sales director to manufacturers, says: 鈥淚n the drive to offsite manufacture, people have taken a traditionally built home and turned it into a timber-framed home by taking the same set of drawings and saying 鈥楬ow can we make these walls out of timber?鈥� 鈥� but that鈥檚 not the best way. The best way is to say 鈥榃e want to build this way鈥� and plan from there.鈥�  

There are also issues around capacity, with Stephen Kinsella, Homes England鈥檚 executive director for land, saying the big housebuilders have traditionally been reluctant to invest in new technologies because of uncertainties around a long-term pipeline. S枚dra鈥檚 English agrees, saying: 鈥淚f you can rely on the demand you can invest the cash; it鈥檚 as simple as that.鈥� He describes it as a chicken and egg situation, saying: 鈥淚f you give me an order for a thousand houses, I鈥檒l invest the cash, but if you give me an order for one [鈥�] I鈥檓 not so sure.鈥�  

鈥淥ver the last 12 months we have seen several players entering the market as well as the established players recognising that we need to embrace technology鈥�

Stephen Kinsella, Homes England

Despite all this, the housing market could be at a tipping point when it comes to the uptake of modern methods of construction. The UK is in a housing crisis and the government is touting a goal to build 300,000 homes a year by the mid-2020s to tackle it. Such a target seems unachievable unless housebuilders increase the use of modern methods. On top of this a recent report by housing charity Shelter says the country needs to build 3 million social homes over the next two decades. Meanwhile, chronic labour shortages in the construction industry are set to worsen as the clock ticks toward Brexit. 

Mark Farmer, chief executive of consultant Cast and author of Modernise or Die, says: 鈥淭he UK is facing a growing structural skills shortage as more workers age and retire, while Brexit will reduce access to European labour. Without pushing for an increase in modern methods of construction to substitute the labour gap with improved productivity, our housebuilding capacity will shrink.鈥�

There is also a huge opportunity to improve quality assurance in the UK new-build market, where chronic snagging issues and worse have been a blight on the sector for years. Farmer says: 鈥淎 more widespread uptake of modern methods of construction would in theory dramatically reduce quality issues, through the increasing control over variables related to the housebuilding process. We are finding that things need to be done multiple times. 

鈥淭his risk reduction is achieved primarily through transferring activity from highly variable on-site environments using a transient workforce of variable competence, to one where standardisation, process, and protection from the elements allow for more rigorous quality control.鈥� Farmer believes this, combined with the skills shortage, should be a driving factor in increasing methods of construction, saying: 鈥淭he negative stimulus of the skills crisis and the growing risk of reputational damage from consumer complaints is the long overdue catalyst for change that housebuilding needs.鈥�

Government push

There also seems to have been a genuine push by government to improve productivity in the construction industry by pushing firms to increase the uptake of modern methods, with delivery agency Homes England given powers to drive this within the housing sector. 

It does seem the circumstances have never been more favourable for an overhaul of the sector. As Homes England鈥檚 Kinsella says, the country鈥檚 shortage of both homes and skilled construction workers highlights the obvious benefits of using modern methods to build new homes: 鈥淚f it builds houses quicker and reduces the number of professional construction skills needed, it鈥檚 a winner for me.鈥� 

The government agency is doing its best to put its money where its mouth is, according to Kinsella. He says Homes England is now running pilot sites in Birmingham, Hemel Hempstead, Cambridge, Milton Keynes and Warrington to stimulate the uptake of modern methods of construction in housing, as it has recognised the industry needs a push. 鈥淭here is a cost for innovation, so something has got to give,鈥� he says. 鈥淲e [Homes England] decided to set up the contract structure that allowed for innovation and bring forward good sites in good locations that allows for innovation.鈥� 

Moreover, he says, the agency is working to ensure it is easier for companies to get on board, saying there is work that needs to be done to tackle the red tape surrounding manufactured homes and the technologies used to produce them. 鈥淲e have been working closely with a group led by Mark Farmer, in partnership with the Ministry of Housing, Communities and Local Government, with funders, suppliers, insurers, warranty providers and so on to try and address some to some of the barriers around warranties, insurance and funding assurance 鈥� because it鈥檚 quite difficulty to get your system up and running and accepted.鈥� 

And Homes England is not the only public body pushing for change. On a more local level, Birmingham council has announced it is preparing to launch a modular housing development programme this spring. The council-owned Birmingham Municipal Housing Trust is planning to trial a 50-home offsite manufactured housing development using volumetric and modular solutions, with a larger roll out programme to follow next year.

Industry action

Change is afoot within the industry, says Kinsella: 鈥淚t feels like it鈥檚 with us now. Over the last 12 months we have seen several players entering the market as well as the established players recognising 鈥� albeit because they鈥檝e got to because they can鈥檛 get the skills on site 鈥� that we need to embrace technology and move forward in a different direction.鈥� 

Disruptors such as L&G and Urban Splash have attracted attention in the sector, with the former rolling out its first manufactured homes last autumn. Urban Splash has continued to score contract wins, last week announcing a 拢55m housing venture for Peel Land at Wirral Waters. It will deliver 347 units in four modular designs covering one- to three-bedroom homes. The units will be assembled at SIG鈥檚 former manufacturing site in the East Midlands, which Urban Splash acquired for 拢1 last year. And the big boys are coming along too, with S枚dra鈥檚 English revealing Persimmon鈥檚 offsite manufacturing arm Space4, which produces wall panels and roof cassettes, is a customer of the Swedish firm, which acquired UK company Crown Timber in March 2016. Work started last June building Berkeley Homes鈥� new factory in Ebbsfleet, and the company has begun looking for staff for the facility, seeking systems engineers to support first the development of the volumetric modular production facility and then the day-to-day management of the manufacturing system once the factory is up and running. These are all good signs and modern methods of construction seem to be an answer to a lot of the problems facing the UK housing industry, but is it all enough to get us to a similar position as Sweden? 

Williams鈥� idyllic description of a cosy, fault-free home that can be delivered on site within a matter of days may still feel much closer to a dream than a reality. Yet there are signs the 80% market share that prefabrication boasts of the housebuilding market Sweden may not be so far out of our grasp in the UK. 

The Construction Leadership Council has been working to develop a joined-up approach to procurement to shore up a pipeline of work for offsite manufacturers in the housing sector, while Homes England鈥檚 eight strategic partners, which were announced last year and are set to deliver more than 14,000 affordable homes by March 2022, have all guaranteed to use modern methods of construction to deliver a chunk of these. 

So, momentum is gathering and all that remains is to see how quickly the revolution will take hold among all UK housebuilders.