QSs are supposed to price a job accurately and de-risk procurement. But with many clients sore at what they see as the failure to predict soaring construction costs, some are wondering what they鈥檙e paying them for
Almacantar chief executive Mike Hussey 鈥 who is behind the redevelopment of London鈥檚 Centrepoint tower 鈥 caused a bit of a stir last month by predicting a 15-year property boom. While that provocative prediction is clearly pretty controversial, other parts of his presentation, made to the Association of Property and Fixed Charge Receivers鈥 annual meeting in the oak-lined rooms of Smithfield鈥檚 Haberdashers鈥 Hall, were greeted with more recognition by the assembled great and good of the development industry. Namely, his gripe about soaring construction costs 鈥 which he said had simply not been forecast in advance. 鈥淓lectricians are hard to find and the utility companies are completely overrun,鈥 he said, citing real construction inflation of 15-20% in London, three times the 6-7% that had been predicted.
Hussey is not alone in feeling sore about this, it seems. Talk to any big client, particularly those working in the overheated London market, and odds on you will get a pained story about how the cost plans being provided by QSs are proving inadequate to keep pace with the changing market. Developers are finding that buildings they thought they could build for one price will cost them more 鈥 often millions of pounds more. While everyone accepts tender prices will rise, it is the 鈥渃ollective failure鈥 鈥 the term used by one particular blue chip London client 鈥 of QSs to see the sheer scale of the rebound that is causing consternation. As one consultant 鈥 not a QS 鈥 who advises on a large number of London projects says: 鈥淏ig clients definitely do feel let down. Pre-tender estimates are just not matched at all by what鈥檚 coming back.鈥
QSs have a special place in UK construction, having been used for years to price, de-risk and control procurement on projects in a way that rarely happens overseas. But, in a world where many countries do without the separate profession of QS, is there a danger that these kind of problems leave clients increasingly asking cost consultants just what, exactly, are we paying you for?
A collective failure
While all parts of the project team are understandably reluctant to talk about specific problem projects, it isn鈥檛 hard to find people to talk in general terms about the difficulty the recent pricing spike is causing. Jon White, UK MD of consultant Turner & Townsend, says: 鈥淚t鈥檚 very difficult to predict how changes in a marketplace will occur, and it鈥檚 an emerging situation. [But] it鈥檚 fair to say tender returns have in some cases been higher than we expected.鈥
Others paint the problem a bit more starkly. The blue-chip client says his experience is that cost plans have been anything up to 10% out against tender returns 鈥 a huge difference when clients have tight budgets. 鈥淭hey [QSs] have collectively failed to predict the spike that we鈥檝e seen in the last six months. I wouldn鈥檛 say one firm was any worse or better 鈥 they鈥檙e all struggling with it.
鈥淲hen you get a shock coming back with the price, it generates a huge amount of tension with the contractor,鈥 he says. Or, in the words of the anonymous consultant: 鈥淨Ss have been caught with their pants down.鈥
A varied picture
The scale of disparity is corroborated by Andy Matthews, head of cost management for the UK at EC Harris, who admits some tenders having been coming back 5-10% higher than predicted. Where the market was expecting price rises of 4-7% in the last 12 months, he says, the reality has been more like 10-15%.
Rises have not been this extreme across the board, with Mark Lacey, partner at Alinea, pointing out that while prices are leaping up in the South-east and the North-west, they are not in other regions.
鈥淭he eurozone and position of Sterling to the Euro provides an opportunity [to lower costs],鈥 he says, 鈥渁nd parts of the UK remain at a normal level.鈥
However, price rises have been acute around the construction of high-rise residential builds, where there is a huge pipeline. It is also a market where contractors have seen what has happened to the likes of Sir Robert McAlpine on complex residential jobs bid during the recession, with a number racking up big losses on problem jobs. The price pinch is also being felt with particular specialists and trades, such as cladding, M&E and late trades, like specialist joinery, which are often cited as particularly difficult.
The anonymous consultant says the unexpected rises are particularly hard for residential developers to deal with when the homes have been pre-sold. This means there is no way to bring in more revenue to compensate. 鈥淚f construction costs rise by 拢10m-15m, then that money comes directly off their profit, and there鈥檚 no way to recover it,鈥 he says. The upshot is very often that projects are delayed as painful attempts are made to bring reluctant contractors鈥 prices down, all of which means the QS doing a lot more work 鈥 work which is unlikely to have been factored into his fee.
But the impact can be even more severe. 鈥淭here are instances where projects are put on hold or cancelled, or substantial changes are made to the procurement structure, or where the procurement just takes a lot longer than originally intended,鈥 says Simon Rawlinson, head of strategic research, also at EC Harris.
Looking for answers
So how on earth have QSs got it so wrong? The answer seems to be down to the rapidity of the recent recovery, combined with the hollowing out of contractor and specialist capacity during the recession. In other words, contractors and subcontractors who have lost staff and struggled with profitability during the recession, are starting to reach the limit of work they can take on as a veritable tidal wave of tender opportunities have come through.
This lack of capacity, exacerbated by the collapse of firms in the recession, particularly in areas such as M&E, formwork and cladding, has seen contractors unwilling to bid without far higher prelims, profit margin, inflation and risk premiums than had been anticipated. With many lacking cash after the recession, they have switched to prioritising margin growth above expansion.
This market is as or more volatile than at any time in the last 20 years. Clients have become price takers, not price makers
Simon Rawlinson
鈥淢&E has been an issue, as have late trades like doors and joinery,鈥 says the consultant, citing a complete lack of capacity to bid for work.
The QSs argue that, because these price rises are not being primarily driven by predictable fundamentals such as labour or materials inflation and are instead down to a shift in individual businesses鈥 attitude to taking on more work, they have been far harder to predict.
Rawlinson says: 鈥淭his market is as, or more, volatile than at any time in the last 20 years. Clients have become price takers, not price makers. There is a sense in which the only people who actually know the price of a building at this time are the subcontractors in the moment they make their price decision.鈥
Given the pressure is most acute on certain specialisms, very commonly the price increases are emerging at the second stage of a two-stage tender process, when prices come back from trade bidders. For QSs and clients, this often means committing to a protracted period of negotiation and market engagement in order to attempt to bring prices down.
Coping strategies
With higher prices straining relations all round, many QSs have been working to make the best of a difficult situation. They are advising clients to engage with contractors and the supply chain early and work hard to make projects as attractive as possible to contractors. This means not only a two-stage procurement process, but negotiated contracts, improved quality of information to bidders, and a re-assessment of how much risk it will be possible to transfer.
Alinea鈥檚 Lacey says: 鈥淐ontractors are seeking clear communication, reasonable contractual terms, prompt payment and a clear plan of what they want built. Value is being found where the tender is set up correctly so it is right to focus significant efforts on this. Without a long period of market engagement prior to bid, this could leave a client with a shock.鈥
With the most extreme price spikes being driven by short-term lacks of capacity, choosing exactly when and what to procure at different times is vital. Hence some projects are seeing a reverse two-stage approach, where key trades are inked in at the first stage, and a main contractor only brought in later. However, there is also a danger in trying to tie down any price too early, with contractors increasingly pricing in huge inflationary risk premiums given the experience of the last year. 鈥淭he timing of procurement is absolutely key,鈥 says EC Harris鈥 Matthews.
But for those projects already half way through procurement, it is too late for these approaches. 鈥淚t鈥檚 causing us quite a lot of grief, pain and extra resource to solve the situation,鈥 says Matthews. Communication is key. 鈥淚f there is bad news on a project, it needs to be delivered early so an action plan to mitigate can be formulated and the whole team focused on the solutions,鈥 says Lacey. Matthews says EC Harris has responded to some situations by going to the market directly to procure subcontract packages, in order to check the prices given by the main contractor 鈥 something that on one project allowed him to halve the 拢2m cost of a demolition package.
Squeezed QSs
All this comes as QSs are being squeezed from multiple directions. While workloads are of course up, most practices testify to difficulty in persuading clients to return fee levels to anything like the pre-recession level, at the same time as skills shortages are pushing staff costs up sharply. And with increasing project tension comes the need for greater time to be put into getting things right, thereby further straining already tight consultancy margins.
Meanwhile the continuing growth in usage in BIM threatens QSs from a different direction, risking making their original basic purpose redundant 鈥 pulling together the bills of quantities from the materials, labour and services needed for a construction project.
The major client says: 鈥淚t is a flawed model. Prices haven鈥檛 been right for a while 鈥 it鈥檚 not only the recent upsurge; QSs got the prices wrong in the recession when they were falling, it鈥檚 just people didn鈥檛 jump up and down because everything was coming in cheaper than expected. With BIM I can see it [the model] becoming outdated.鈥
So given this experience, how do QSs justify their ongoing role 鈥 and fees? Rawlinson says the key point remains that, even if tenders are higher than predicted, QSs can still claim their advice allows the client to get a building for far less than they would do on their own.
鈥淭hese are the times people are asking 鈥榳hat is the service we鈥檙e securing?鈥, but I think we need to show that through robust challenge, you can secure a better result [with a QS] than they would have secured themselves. It鈥檚 about being able to get the clients to the best situation,鈥 he says.
Matthews says clients, on the whole, have been understanding of the fact this is not a problem caused by the mistakes of individual consultants 鈥 it has been a problem faced by the whole market. Instead of blaming their advisers, he says, clients have often reserved their ire for contractors. 鈥淲e have some situations where main contractors have approached negotiations quite diligently, and while the price has been more than expected, clients understand where they鈥檙e coming from. But we have other situations where contractors have gone a long way down a process and then tried to hold a gun to clients鈥 heads by increasing margin expectations. In these cases clients are pretty bitter about it.鈥
In order to manage all this it is clear QSs need to engage, to communicate, and use all their market knowledge to predict prices 鈥 rather than rely on applying formulaic calculations to last year鈥檚 numbers. This may also mean some more senior people 鈥 whose memories stretch back to the recovery of the 1990s 鈥 come back to the frontline to advise less experienced colleagues.
There is no doubt tender price growth in the market has exceeded everyone鈥檚 expectations, with some of this down to contractors and specialists seeing an opportunity to exploit a temporary advantage. But while they can鈥檛 be held responsible for the increases themselves, if QSs want to remain relevant, they need to get on top of this shift quickly.
The price paradox
QSs, many of whom put out overall tender price forecasts each year, are undoubtedly put in a difficult position by the sudden shift in prices. Last year most were predicting modest rises of around 4%, with Aecom being typical in estimating overall tender price inflation of 4.4%, with 4.5% in London. EC Harris鈥 Rawlinson was something of an outlier 鈥 predicting more than 6% in London 鈥 but most now estimate the rise has been nearer 15%.
One difficulty they face is that by making public predictions, cost consultants can actually influence the market they are trying to predict 鈥 with contractors automatically factoring in the predicted increases, and then adding further prices rises on top of that to respond to particular pressures. Our blue chip developer says: 鈥淐ontractors just price in what QSs say. If they鈥檇 have predicted 15%, the reality would have been even higher.鈥
Therefore while some clients complain about how wide of the mark most of the published data has been, most would not have thanked QSs for publishing higher forecasts. As one QS says: 鈥淲e don鈥檛 want to be public about what we really think sometimes, as we get accused of talking up the market. So we鈥檝e been conservative in what we鈥檝e published.鈥
This explanation, however, does not explain why private advice to clients would also be wrong.
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