The suited, brogued and shaded of the property industry arrived in Cannes this week to a very different Mipim

鈥淚 would say there are 30% less people here than the last few years,鈥 said John Caine, London director of Curtins Consulting, before putting a brave face on things: 鈥淧eople are a bit subdued but the warm weather is making us more optimistic by the day.鈥

Perhaps the clearest indication of the smaller turnout was the ease with which attendees could get served in Cannes鈥 bars and cafes. 鈥淲hen you can grab a coffee at Cafe Roma without having to wait around for a table you know it鈥檚 going to be a quieter year ,鈥 said Regis Jacquemin of King Sturge, as the event got under way on Tuesday morning.

But the quiet nature of Mipim 2009 wasn鈥檛 necessarily viewed as a bad thing. As Joe Giordano of property consultant Devsol said: 鈥淚t鈥檚 a good environment for doing business because all the key people are still here 鈥 it鈥檚 just easier to get to them.鈥

Alex Davey, a partner at Davis Langdon, agreed: 鈥淚 have been here for 24 hours and it鈥檚 already been much more useful than the past three years.鈥

So it seems that small can be beautiful. As Tony Williams, chairman of property consultant Watts Group, put it: 鈥淎lthough we鈥檙e having fewer conversations, the quality of conversations we鈥檙e having is better.鈥