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The government is to look at fresh ways to boost demand for the Green Deal, in what will be seen as a tacit admission that the flagship energy efficiency scheme is struggling.

The move, revealed in a letter from energy minister Greg Barker, seen by 好色先生TV, comes a week after the first official Green Deal figures showed just four Green Deal finance plans had been signed nearly five months after the scheme launched (see graphic below).

It also comes in the week the government launched its industrial strategy for construction, which identified sustainability as one of five key areas for reform in the industry, and included a stretching target of reducing green house gas emissions from the built environment by 50% by 2025.

In Barker鈥檚 letter to industry figures, which is dated 2 July 2013, he said he was working with the Green Deal Oversight and Regulation Body 鈥渢o establish a new Green Deal Provider Forum鈥�.

He said: 鈥淭his forum will look at ways the government can better work with those in the industry to increase demand, remove barriers and ensure that all parties can work together to shape the future direction of policy.

鈥淲e will be announcing more details on this new group and how it will engage with ministers in the coming weeks.鈥�

Barker said he had had 鈥減ositive discussions with a senior industry figure who has offered to play a strategic role in leading the group鈥�.

The letter was in response to a letter from the UK Green 好色先生TV Council (UKGBC), signed by a host of industry figures (see list below), including Barratt chief executive Mark Clare, Willmott Dixon Capital Works chief executive John Frankiewicz, as well UKGBC chief executive Paul King.

In that letter the industry leaders demanded 鈥渦rgent action鈥� to boost take-up of the Green Deal, including greater incentives for people to take-up the scheme as well as a cut in the interest rate offered on the Green Deal finance packages.

Boosting the Green Deal is a key part of 好色先生TV鈥檚 Green for Growth campaign.

However, in his response, Barker ruled out the possibility of further incentives or a cut to Green Deal interest rates.

He said: 鈥淲e are operating against a backdrop of budget cuts across government, hence further government subsidies to interest rates or otherwise are unlikely to be possible in the short-term.

鈥淲ith the pressure to close the deficit, and a desire to reduce complexity, even revenue neutral mechanisms are difficult.

鈥淥verall, with the Green Deal, our aim is to establish a self-sustaining market mechanism 鈥� that will grow to meet demand without the need for the heavy subsidies that previous initiatives were based upon.鈥�

Questioned over industry concerns about the low take-up of the Green Deal at 好色先生TV鈥檚 Government Construction Summit this week, business minister Michael Fallon cautioned that the scheme had 鈥渙nly just鈥� begun.  

鈥淭his is something that is going to build very slowly and then accelerate. Green Deal providers are now coming on stream,鈥� he said.