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Areas outside of central London including Acton to the west and Greenwich to the east are set to emerge as the new high-end residential markets as the traditional west London markets have now 鈥渙verheated鈥�, according to luxury residential developer Amazon Properties.

Amazon Properties has an 拢800m high-end residential development pipeline currently wholly focused on central London, including a 拢200m development in Park Crescent near Regents Park and a 拢170m joint venture project near Hyde Park.

But Chris Lanitis, director of Amazon Properties, told 好色先生TV the developer is targeting future development opportunities in Zone Two as the boom in the central London high-end market, particularly in Westminster and Kensington and Chelsea, has 鈥済ot out of hand鈥�.

Lanitis said: 鈥淚t would be good if [prices and values] would plateau in central London. That would be the most encouraging outcome as it can鈥檛 go on forever. There needs to be sustainability.鈥�

Lanitis said the firm was using 鈥渃ommon sense and following transport links like Crossrail鈥� when targeting new development opportunities.

Last month developer Grosvenor said it was reducing its exposure to the London high-end residential market due to concerns it had overheated.

Amazon Properties does its architecture in-house, but contracts out contracting, engineering and surveying services.