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Simon Woodroffe, the entrepreneur who gave us Yo! Sushi restaurants and the Yo! Below bar chain is turning his hand to the hotel business. A man who can dream up the concept of Yo! Below 鈥� a bar where customers can serve their own beer from a table-top tap or get it from a singing waiter, drink it in a giant bed then enjoy a free massage 鈥� clearly has much to offer the world. And indeed, his Yotel concept looks likely to offer a bit more excitement than the traditional British hotel staples of individually wrapped custard creams and underpowered hairdryers.

In fact, the former rock-and-roll roadie believes that the Yotel will give us back some of the existential kick of childhood. 鈥淚 want it to be exciting when you go into the room,鈥� he says. 鈥淚t鈥檚 like when you are a child and you go somewhere new, you immediately want to see what鈥檚 in the room and in the drawers. That鈥檚 what I want Yotel to be like.鈥�

Woodroffe鈥檚 inspiration for Yotel is the Japanese capsule hotel, where guests spend the night in what claustrophobic Westerners see as souped-up coffins. He had been grappling with the problem of how to reconfigure the idea when he had a 鈥渆ureka!鈥� moment.

鈥淚 was flying from Kuwait to London on BA and was lucky enough to be upgraded to first class,鈥� he says. 鈥淲hat impressed me was the standard of finish and the levels of invention and innovation in the cabin. They get a lot into a very small space 鈥� you have a seat with a small guest seat in front, and a table that folds down for the drinks. When you go to sleep, the seat turns into a bed and the guest seat is the place for your feet. I realised this was it, a hotel that borrowed the design language of aircraft. I got off and found the people who designed the first-class seat.鈥�

That person was Russell Mulchansingh, now creative director of product designers Opius. Two years ago, Woodroffe signed the company up to design the capsule interiors.

The first move was to make the capsules much larger than the Japanese version. 鈥淥nce we started, we realised this was not a concept acceptable to the north European market,鈥� says Mulchansingh. So, each capsule will be 2.7 m wide and 3.8 m long, including an en-suite shower room. A 鈥減remium鈥� version will be slightly larger. The principal selling point is a good night鈥檚 sleep. 鈥淚t鈥檚 a place to sleep and work, not a place to have people around for drinks,鈥� says Woodroffe. 鈥淭here will be extremely comfortable beds to sleep in, comfortable mattresses and pillows and the rooms will be exactly the right temperature.鈥� The acoustic separation between capsules will be to five star hotel standards.

However, he still needed an architect to design a building to put the capsules in. He has turned to modular construction specialists Cartwright Pickard Architects, designers of Peabody Trust鈥檚 Murray Grove, in the hope that the Yotel concept will take off with sufficient momentum to justify massproducing capsules. Cartwright Pickard鈥檚 task is to work out how to make the capsules and ensure they conform to building regulations, and to design a prototype building to house them.

One night in a central London Yotel will cost 拢75. 鈥淎lthough we won鈥檛 find our target market until we open, we are certainly looking at the 拢150-a-night business market,鈥� says Woodroffe. 鈥淚f we can offer a room at half price, that will be very attractive. We are also looking at people upgrading from Holiday Inns and Travelodges further out so they can be in the centre of town.鈥� Prices will be kept down because the tiny rooms will be stacked into a building row-on-row. 鈥淭here鈥檚 no natural light in the rooms, that鈥檚 the trick of it,鈥� says Woodroffe. Staff numbers will be minimal to save money: for example, guests will have access to an airport-style business-class lounge with an 鈥渉onesty鈥� bar.

Sophisticated lighting is the key to making the capsules comfortable and welcoming. A panel above the bed, also visible from the shower room, is fitted with light emitting diodes replicating changing levels of daylight throughout the day. The panel can also be switched to produce any colour the guest wants. 鈥淚f you had a really rough day just hit blue and chill out,鈥� says Mulchansingh. Reading lamps have super powerful LEDs, and a recess under the bed is lined with electro-luminescent 鈥減aper鈥� 鈥� a thin, flexible plastic that lights up with a space-age glow and reproduces the thrill of the top bunk bed for adult guests.

The room incorporates other gadgets for an added 鈥渨ow鈥� factor. There is a flat screen at the end of bed for TV, video on demand and internet access. Style references to aircraft can be seen in a built-in luggage locker at the foot of the bed and a pull-out table with connections for a computer. Even the beds鈥� headrests look like they were purloined from a jumbo, a suspicion confirmed by Mulchansingh. 鈥淭he headrests are straight out of aircraft technology; it gives a feel of being in a car or aeroplane. You don鈥檛 really need them, but it鈥檚 part of the language.鈥�

But creating a playful techno-zone for jaded business travellers has required some serious decision-making. Cartwright Pickard Architects has had to make the whole concept financially viable.

鈥淭he challenge is to produce a high-quality aircraft interior feel, but at a Holiday Inn-type price,鈥� says Simon Pickard, partner at the firm. He says Opius鈥� original ideas (which forms the backdrop to this page) had to be watered down because of cost constraints. 鈥淲e looked at the Opius images and said, you can鈥檛 afford that.鈥�

The firm has found a company specialising in trains, boat interiors and bathroom pods to make the capsules. They will be made from glass-reinforced plastic, with two curved sides, in keeping with the aircraft theme, and two flat sides to keep costs down.

After being fully fitted out, three capsules will be inserted into a modular steel frame, 鈥渓ike peas in a pod鈥�, according to Pickard. The steel modules are 13 m long and 2.7 m wide and will be stacked on top of each other to form the building. The architect has designed the prototype structure with a transparent facade so that passers-by can see the capsules behind the cladding. Alternatively, capsules could be slotted straight into an existing building without the steel frames.

The services strategy, conceived by engineer Rybka, involves centralised heating and air conditioning. The capsules will simply plug into hot and cold water supplies for temperature control and the shower room. Each pod also has its own small heating and cooling coil so that occupants can fine-tune the room鈥檚 temperature.

By the end of this summer, a fully-fitted prototype will be ready. This is intended to demonstrate the concept, and could be displayed in public places such as Selfridge鈥檚 shop window, at Victoria Station and, appropriately, at Heathrow Airport. The next stage is a working prototype to ensure the services and acoustic properties are up to scratch.

Then, if all goes well, the live project will follow. The company has financial backing in place and is currently looking for a suitable site for the first Yotel, which Woodroffe is hoping will be open by the end of next year. Possibilities include a new-build project in Camden and a conversion in King鈥檚 Cross. If these prove successful, it鈥檚 likely that Yotels will be springing up in all kinds of places. After all, if Woodroffe managed to sway thousands of Britons into loving raw fish, then selling the pod hotel should be a no-brainer.